This Cult-Favorite Body Lotion Won’t Stop Selling Out and Here’s Why

bum bum cream

We’ll be honest. Sometimes we skip body lotion after a shower. We already have a 10-step skincare routine to get through, so by the time we’re done with our face, we’re too anxious or bored to move on to the body. We know we should always use it, but we also know we can’t be the only ones out there who tend to look the other way when we realize we still have another step left to complete. Maybe, though, the fault is not ours, but that of the low-quality lotions we’ve been using. If we don’t enjoy the lotion itself, how are we going to enjoy the process of massaging it into our skin?

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The Sol de Janeiro Brazilian Bum Bum Cream is an unforgettable step in a skincare routine. We refuse to skip over it. That’s how good it is. The cream is constantly selling out, so clearly we’re not alone! This isn’t a typical body lotion we’d find at the dollar store. There’s so much more to it than that, which explains its status as a cult-favorite in the beauty world!

Bum Bum Cream

See it: Get the Sol de Janeiro Brazilian Bum Bum Cream starting at just $38 at Dermstore! Also available at Revolve!

Shoppers can’t stop obsessing over this Sol de Janeiro cream. One said they subscribed for an auto-refill because they “never want to be without it.” Others couldn’t get over the “delectable smell,” one describing it as a “caramel vanilla” and saying it could even work in place of a perfume. Others used the words “luscious” and “blissful” to describe the heavenly scent! One hugely encouraging result we’re seeing from shoppers is a reduction in cellulite! One said they saw a “noticeable difference” in theirs. Just when we thought that nothing would work. Score! Others made sure to emphasize that this lotion is not greasy, but it still will leave us with a little shine. We’ll get into that.

This Bum Bum lotion claims to be “highly moisturizing,” working to target dryness and dehydration all over our body, while “locking in moisture.” That’s right, all over our body. It may be called “Bum Bum” cream, but we can use it on our legs, arms, stomach and anywhere else we need the hydration. We’re certainly encouraged to use it on our bum bum too!

This cream claims to quickly absorb, but that doesn’t mean it’ll be like we never applied it. The beachy scent may still linger on our skin, along with a gorgeous shimmer! We may look like we just stepped off a beach in Brazil, perfectly sun-kissed. No risk of sunburn or jellyfish stings here!

This cream is infused with Amazonian fruit-derived antioxidants for a detoxing and relaxing experience. It has coconut oil, which may help the cream melt more easily into the skin to “soften, condition and moisturize” it. It also has cupuaçu butter, which is stuffed full of fatty acids, phytosterols and polyphenols. This is the ingredient meant to perform that moisture-locking effect for all-day hydration.

Bum Bum Cream Box

See it: Get the Sol de Janeiro Brazilian Bum Bum Cream starting at just $38 at Dermstore! Also available at Revolve!

Also in this cream is acai oil, an antioxidant that may leave our skin supple, stronger and healthier. Along with acai oil is mica, the “peachy particle flecks” leaving us with that glowing shimmer for year-round radiance. Lastly is guaraná, the star ingredient of this cream, which is very rich in caffeine. Drinking coffee may leave us with eye bags and jitters, but this caffeinated cream may help support natural circulation, boost our energy and smooth out our skin without the unwanted side effects.

This cream isn’t only meant for people suffering from dry skin with flakes and calluses. It’s also ideal for practically any skin type, including acne-prone, oily, combination, normal, sensitive and mature. It’s gluten-free, sulfate-free, vegan and totally natural!

To use this Sol de Janeiro cream, we just scoop some out of the jar and massage it onto our skin. It’s recommended that we massage in a circular motion, creating warmth for “better absorption and circulation.” Warm also equals relaxing! Much better than shocking our body with cold after a hot shower.

We can massage the cream basically anywhere we feel is necessary. We think this would be extra useful after a close shave, especially. Prepare for baby-soft skin all around, and let’s kiss our cellulite goodbye, because this may be the last time we see it!

See it: Get the Sol de Janeiro Brazilian Bum Bum Cream starting at just $38 at Dermstore! Also available at Revolve!

Looking for something else? Check out more from Sol de Janeiro at Dermstore here and other lotions and oils here!

Check out more of our picks and deals here!

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