Already have an account?
Get back to the

Bella Hadid and Hailey Bieber Love OOKIOH’s Affordable and Sustainable Bikinis Made From Recycled Fishing Nets (Exclusive)

Bella Hadid OOKIOH Affordable Sustainable Bikinis 
Bella Hadid. Courtesy Bella Hadid/Instagram

Bella Hadid, Hailey Bieber (née Baldwin), Behati Prinsloo, Elsa Hosk, Lais Ribeiro and more It-girls have shown off their figures in OOKIOH swimwear and there’s a good reason why. The brand is not only affordable (with most suits under $100), but it’s also made from 100% regenerated materials from the ocean: think recycled fishing nets, pre-consumer waste products and more that are turned into chic suits.

Related: The Best Celebrity Beach Bodies of 2020: Stars Lookin’ Fabulous in Trendy Bikinis and Swimsuits

“I have always believed that we need to make sustainable products affordable,” OOKIOH founder Vivek Agarwal tells Stylish. “We offer design-forward suits at $98 and use the same fabric as some $200+ suits.” 

The inspiration behind the swimwear designs are ‘90s supermodels like Cindy Crawford and Naomi Campbell, ‘80s sportswear colors and present-day runway trends, so it’s no wonder why our current fav models can’t stop wearing the brand. 

OOKIOH Affordable Sustainable Bikinis 
Cindy Crawford in 1995. Dave Lewis/Shutterstock

“There’s a common theme of bright colors, high cuts, tankinis and more,” he says. “OOKIOH is fun, sexy, and elegant, without being raunchy, and that appeals to everyone.”

Related: See How Cindy Crawford Has Barely Aged From 22 to 54 — Her Best Looks

And the suits speak for themselves without trying too hard. “Because most women don’t wear stilettos near the pool, we developed a collection about them that makes them feel like themselves — only waterproof,” he dishes.

Another plus? Their suits can take you places beyond the beach or pool. “You can wear the Oslo top to a boxing class, pair the Lisbon one-piece with a skirt, or wear the Seattle top with jeans for a day out and about. OOKIOH is just about everywhere except at the office — yet,” he teases.

OOKIOH Affordable Sustainable Bikinis 
Hailey Bieber. Courtesy Lauren Perez/Instagram

What we can expect from OOKIOH and this summer? “We will see more coverage in swimwear,” Agarwal spills. “We have always incorporated it in some form into our collections and I believe we will see other brands adapting it in exciting ways such as short-sleeve one-pieces and Daisy Duke-style shorts.”

Related: The Best Celebrity Beach Bodies of 2019: Stars in the Cutest, Trendiest Bikinis and Swimsuits

Another trend he predicts: “We will see a lot of ruching and prints that range from flirty florals to toned down tropicals. … There was an overkill of maximalist animal prints in the past couple of years and I was confident that we would see subtle prints this year, but unfortunately I think Tiger King changed that,” he jokes. 

In this article

Got a Tip form close button
Got a tip for US?
We're All Ears for Celebrity Buzz!