Carine Roitfeld Is Launching Her New Fragrance Line With a NYC Popup Shop and Yeezy Tees

Carine Roitfeld Celebrates Her Perfume Line With Limited-Edition Yeezy Tees
Carine Roitfeld attends the CR Fashion Book x LuisaViaRoma : Photocall as part of the Paris Fashion Week Womenswear Spring/Summer 2019 on October 1, 2018 in Paris, France. Marc Piasecki/Getty Images

Carine Roitfeld has conquered just about every facet of the fashion industry, and now the former French Vogue editor-in-chief is setting her sights on beauty. The CR Fashion Book founder is launching a fragrance line aptly named Carine Roitfeld Parfums on Monday, May 6, and she is celebrating with a NYC popup shop and limited-edition Yeezy t-shirts.

After years of blending YSL Opium and Serge Lutens Fleurs d’Oranger to create her personal scent, Roitfeld decided it was time to make her own originals. The result? A seven-piece genderless range that she worked with famed noses like Aurélien Guichard, Pascal Gaurin and Yann Vasnier to create.

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Carine Roitfeld Celebrates Her Perfume Line With Limited-Edition Yeezy Tees
Carine Roitfeld Parfums Courtesy of Carine Roitfeld Parfums

The scents in the “7 Lovers” signature collection are inspired by people she has met in cities around the globe (Paris, London, New York, Dubai, etc.), and they are formulated to be mixed, matched and layered with one another.

Carine Roitfeld Parfums will be available for purchase exclusively on CarineRoitfeld.com and NET-A-PORTER beginning May 6, but, in anticipation of the launch, the editrix is opening a popup shop in NYC’s SoHo neighborhood on Sunday, May 5.

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Located at 158 Mercer Street, the experiential space will allow visitors to get to know the scents (it can, after all, be a little tricky to buy fragrance online) and host different events and programs (think: panel discussions, brunches and more) through Mother’s Day on May 12.

 

Carine Roitfeld Celebrates Her Perfume Line With Limited-Edition Yeezy Tees
Carine Roitfeld Parfums x Yeezy Tees Courtesy of Carine Roitfeld Parfums

In case you needed another reason to visit the store, the first 200 customers will receive a complimentary limited-edition Yeezy Season 7 t-shirt signed by Roitfeld.

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The graphic lavender and lime green designs feature a blurred “WWW.CARINEROITFELD.COM ORDER ONLINE” print on the back (a nod to the digital launch of the line), while the front is blank — leaving plenty of space for Roitfeld’s autograph.

 

 

 

 

 

 

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