Issa Reissues Kate Middleton’s Iconic Blue Wrap Engagement Dress

Kate Middleton
Chris Jackson/Getty; Inset: Arthur Edwards/WPA Pool/Getty

Kate Middleton and Prince William announced their engagement in 2010.

It just got a whole lot easier to dress like Kate Middleton! It reportedly took just five minutes for the $535 Issa royal blue wrap dress Kate wore to announce her engagement to Price William on November 16, 2010, to sell out. Nearly eight years later, the flirty knee-length frock has been reissued. Aptly named the Kate Tie Wrap Dress, Britain’s House of Fraser now sells the dress in a rainbow of colors and at a much more affordable $138 price point.

The ultra-flattering design was one of the first styles to ever benefit from the “Kate Effect,” and while the initial boost in sales was a game-changer for the small brand, designer Daniella Helayel subsequently said in interviews that it led to the demise of the already-teetering business.

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Unable to meet the ever-growing demand and struggling with financial troubles, Helayel left the brand as creative director in May 2013, and it shuttered soon after. The label got a second chance, however, when it relaunched in 2015 with House of Fraser in the U.K. offering workwear-friendly dresses, skirts and jumpsuits, in addition to distinctly British designs like floral fascinators.

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While the original dress, which included a modest v-beck, long sleeves and crisscross waist retailed for nearly $600, the new iteration — named after its most famous wearer — is a bit more budget friendly at around $140.

In addition to the sapphire blue color Kate wore to complement her ring, the style is now available in raspberry, black and Kelly green. According to reports, more colors — like yellow, orange and lime — will be available via House of Fraser at the end of March.

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While the dress might not come with its own Prince Charming, we’ll still be ordering one in every color!

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