You’ll want to want these! Jason Derulo’s new gig isn’t in music or on TV, although he had a busy summer with his Platinum Hits compilation and his role as a judge on Fox’s So You Think You Can Dance. Instead, the “Kiss the Sky” singer, 27, is dipping his toe into a completely different arena. He’s the new face and an investor in LVL XIII, a menswear line where he has a collection of luxe footwear.
“I’ve always been into shoes,” Derulo told Stylish at Kola House, a new restaurant in downtown New York City, on Saturday, September 24. “Shoes have always been my thing. Fashion, in general, wasn’t always my thing. When I was a kid, my brother was always more into clothes than I was. I just went with the flow.”
Derulo has high expectations for the not-yet-released collection of 13 shoes, which will retail for $700 to $900 according to WWD. He gave a glimpse of the kicks at New York Fashion Week 2016 on September 13, where stars like Rick Ross were in attendance. “I’m a sneakerhead,” he admits. “From a sneakers standpoint, I just know that it’s gonna kill. Just being that average guy that is a little more into fashion, I feel like it just works.”
But being in the music industry — and finding his own aesthetic — sparked his interest. “I got on the scene when I was 19. I was just trying to look for the perfect stylist, always,” he continued. “Trying to find someone that just represented me. I could never find somebody that just had all the attributes that I wanted. But throughout the years, searching for the right person made me really dive into fashion and what actually is fly to me. Through that, I wanted to have my own line. I know there’s so many guys that feel the same way I do, trying to find a line that represents street, future and sexy at the same time.”
While he’s already set the bar high, the “Talk Dirty” musician will always remain humble because of one reminder: the name. The line was launched in 2013 by founder Antonio Brown, but fate revealed a very special connection three years later. “For me, LVL XIII was substantial because it was the actual floor that I lived on when I was in college,” the American Musical and Dramatic Academy alum says. “Literally, it was like the most humbling experience. I could brush my teeth from my bed because that’s how close my sink was. Shit was just like a cardboard box. But it was a humbling experience and it was one where I was really low, in terms of a monetary standpoint. I kind of figured I’d look at it as a beginning.”
Sign up for Us Weekly's free, daily newsletter and never miss breaking news or exclusive stories about your favorite celebrities, TV shows and more!
For access to all our exclusive celebrity videos and interviews – Subscribe on YouTube!