It doesn’t get much cuter than Jessica Simpson and her children. Proving our point, the 40-year-old’s fashion brand just released its latest campaign images, starring the designer and her daughters.
Jessica Simpson Style shared the images via Instagram on Wednesday, September 2. In the pics, the mom poses with her daughters: 8-year-old Maxwell Drew Johnson and 18-month old Birdie Mae Johnson. They all donned pieces from the brand across the Women’s, Girls and Baby fashion categories.
Simpson poses in the brand’s Sierra Romper in Argan Stripe ($70), pairing the summery outfit with layered necklaces and Ignatia Platform Heel in Neutral ($98). Maxwell wore a pastel-striped maxi dress and Birdie donned an itty-bitty white dress with a bow in her hair to match.
The adorable images were photographed by Russell James at the Open Book author’s home in Los Angeles before the COVID-19 pandemic wreaked havoc on the nation. For the pics, they posed in front of — and inside! — a cozy-looking camper van.
Fans were impressed by how real and natural the campaign images are. “I love seeing Jess in her ads wearing her clothes!!!! ❤️❤️❤️,” one Instagram user commented on the Instagram pics. Another wrote, “Omgggg this is everything!!!”
Other followers are head-over-heels obsessed with Simpson’s colorful footwear. “I need those shoes!!!” wrote one follower and another squealed, “Omg those shoes 💜💜💜.”
Before posting the family pics, Simpson posed in another outfit: the Nellie Top in Golden Rod Gingham ($56) and itty-bitty blue jean shorts. The blonde beauty looked absolutely ageless in the snap.
If you’re as captivated with those shoes as her followers are, take note that Jessica Simpson Style is having a killer Labor Day Sale that you don’t want to miss out on.
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