Kylie Jenner’s Puppy Sets Off Frenzy for $400 Fendi Bag Charm, Leading Them to Sell Out

Kylie Jenner
Kylie Jenner Frederick M. Brown/Getty Images

It’s barking mad!

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On March 14, Kylie Jenner Snapchatted a video of her adorable Dachshund puppy — who has some pretty expensive taste.

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Jenner, 18, let the pooch chew on her $400 Fendi pompom bag charm (because who could scold a doggie that cute?!) for 26 seconds — and the video led to a huge spike in sales within 48 hours.

Courtesy of Kylie Jenner/Snapchat

According to a Lyst report, Fendi Pom Poms “sold out among our retailers within 48 hours of Kylie’s snapchat video,” the fashion e-commerce platform, which has access to 4.5 million fashion data points, tells Us Weekly. Jenner only emphasized the staying power of this furry trend: Lyst also says that there has been a 680 percent increase in searches for pom poms in the last three months. Fendi’s Bag Boy Karlito keychain, which sold for $1,750, kicked off the furry trinket trend in July 2014.

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Just call it the Kardashian effect. Lyst also tells Us that Kim Kardashian’s controversial naked selfie — which Jenner emulated while wearing a black, strapless two-piece to represent the black censor bars—  prompted “a 406 percent surge in bikinis searches over three months” well before swimsuit season.

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