It’s barking mad!
On March 14, Kylie Jenner Snapchatted a video of her adorable Dachshund puppy — who has some pretty expensive taste.
Jenner, 18, let the pooch chew on her $400 Fendi pompom bag charm (because who could scold a doggie that cute?!) for 26 seconds — and the video led to a huge spike in sales within 48 hours.
According to a Lyst report, Fendi Pom Poms “sold out among our retailers within 48 hours of Kylie’s snapchat video,” the fashion e-commerce platform, which has access to 4.5 million fashion data points, tells Us Weekly. Jenner only emphasized the staying power of this furry trend: Lyst also says that there has been a 680 percent increase in searches for pom poms in the last three months. Fendi’s Bag Boy Karlito keychain, which sold for $1,750, kicked off the furry trinket trend in July 2014.
Just call it the Kardashian effect. Lyst also tells Us that Kim Kardashian’s controversial naked selfie — which Jenner emulated while wearing a black, strapless two-piece to represent the black censor bars— prompted “a 406 percent surge in bikinis searches over three months” well before swimsuit season.
