"I never wanted to end up in entertainment; that wasn't the goal," Conrad, 25, tells Lucky's July issue. "I was doing the show to end up in fashion. But I'm totally aware that without The Hills, I wouldn't be where I am."
"It didn't feel like a perfect fit," she tells the mag. "It's difficult to compete with all the Jersey Shore-type shows out there. Besides, there weren't any scenes of me getting drunk or fighting, so what's the point?"
"It's easier to launch the line without MTV," she says. "A lot of people in fashion don't want to be linked with anything that has to do with reality TV," she explains. "Showrooms were turning us down."