Gwyneth Paltrow Says She Would Love for Daughter Apple, Son Moses to Run Goop One Day

Gwyneth Paltrow
Gwyneth Paltrow talked about the ups and downs of running her Goop site during a special edition of Market Makers -- see who she wants to take over her company in the future! Jason Kempin/Getty Images for Baby Buggy

A lot on her plate! Gwyneth Paltrow has found huge success with her digital lifestyle site Goop, but she has had some challenges along the way. The Oscar winner talked about the ups and downs of the business, which she launched in 2008, during a recent special edition of Market Makers with Bloomberg Television anchor Stephanie Ruhle.

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"I was a fool. I had no idea what I was getting myself into. But I have to say, it's been incredibly rewarding and I learn so much every day," Paltrow, 42, said. "And we're in a really exciting time in the business right now. It's amazing to be the creative force and also to understand what's going on on the fiscal side and with raising money and all of that. It's very challenging."

The Mortdecai actress admitted that Goop has taken her out of her comfort zone. One of the downfalls she's faced since taking on the new role is getting criticized for selling outlandishly pricey items.

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"We're always trying to improve," she insisted. "I think that there is sometimes some miscommunication. We aren't a super luxury site, but we're aspirational. We have things on there that cost $40, [and] we have things on there that cost $500."

She added: "I think sometimes that some of the criticism that Goop gets is because people haven't actually gone to the site and looked around to see what we actually are."

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Paltrow is now balancing both the Goop business and her Hollywood career, but admitted she hopes to take a backseat to the site one day.

"I very much want Goop to be its own stand-alone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site — it's not only me. My dream would be that in 20 years people would sort of recollect that I had something to do with it…and my involvement would be less essential," she explained.

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"I never wanted to do a proprietary brand," she continued. "I wanted it to be its own thing that my children can run one day if they want to!"

Paltrow shares daughter Apple, 10, and son Moses, 8, with her estranged husband Chris Martin. During her chat with Ruhle, she also joked about her toughest job overall. She quipped: "Definitely getting Moses to do his homework!"

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