Jessica Simpson’s VH1 Show Bombs; Is Beat by History Channel Show

 MTV

Despite heavy promotion, the ratings for Jessica Simpson's VH1 reality show The Price of Beauty were, well, pretty ugly.

Monday's premiere attracted just 1 million viewers, UsMagazine.com has confirmed. Around 487,000 people tuned in for the encore later in the night.

The show got beat by a rerun of NCIS, a TruTV series called Operation Repo and History Channel's Pawn Stars,  The Los Angeles Times notes.

Even former American Idol Fantasia Barrino had a stronger debut for her VH1 reality show, Fantasia For Real. (Her show premiere nabbed 2.3 million viewers.)

Reviews for The Price of Beauty — which featured Simpson, 29, and her pals traveling around the world to learn how other cultures define beauty — were mixed.

PHOTOS: See Jessica Simpson and other stars who are tired of being called fat

The New York Post called it "dopey and clueless," while the San Diego Union Tribune said it was "sweet on the outside and a little empty on the inside."

A VH1 rep tells Us: "We're very pleased with the show. A million-and-a-half viewers tuned in that night to see the first episode. We expect that audience to build even more."

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