In a new post to her website on Wednesday, February 3, Khloé Kardashian detailed the rocky beginnings she and her sisters had when they first began building their business empire.
“We started DASH in 2006 and really struggled for a long time to make it a successful business — there were months we couldn’t pay our bills, and the store didn’t turn a profit for years,” Khloé, 31, recalled. “After my dad [Robert Kardashian] died in 2003, I was partying all the time, drinking a lot and sleeping in every morning.”
At the time, Khloé explained, Kourtney, 36, and their mom, Kris Jenner, co-ran a children’s store, Smooch, but Kourtney had the foresight to expand the enterprise into trendy women’s fashion — and pull Khloé into the venture.
“She saw that I was spiraling and wanted to give me responsibility and a reason to wake up in the morning, so she told me I was going to help her run her new store,” Khloé wrote. “Kourt, Kim and I were the only employees and really had no idea what we were doing.”
Slowly, the three Kardashian sisters kept the business going with hard work and minimal income. “The store was just breaking even for 6 or 7 years!” Khloé wrote.
“People think that my sisters and I didn’t have to work for our money, but we did!” Khloé concluded.
These days, the Kardashians are enjoying the fruits of their labor. The sisters’ empire has expanded to include a hit reality show, Keeping Up With the Kardashians, multiple Dash locations spanning three cities, a Kardashian Kids boutique clothing line, a Kardashian beauty line, individual apps, and an iPhone game. Khloé and Kourtney cover the March 2016 “Celebrities at Home” issue of Architectural Digest, showing off their respective mansions.
“My mom has always had a vision for our houses — she taught us the joy of interior design,” Kourtney told the magazine. “And I have vivid memories of my dad’s closet, which was always immaculate. My sisters and I are perfectionists because we were brought up that way.”
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