New ads for President Donald Trump’s Charlottesville winery appeared around the Virginia city last week, but the businessman turned Commander in Chief probably wouldn’t approve of what they said.
That’s because these fake ads touting Trump’s racism were part of a viral marketing campaign called Boycott Bigotry, which launched on Friday, July 20, and was orchestrated by comedians Negin Farsad and Dean Obeidallah as part of a new comedy tour.
The ads continued to appear in the college town throughout the weekend, and were even spotted in local newspapers and on a roving billboard in the locale.
Farsad posted a photo collage of the billboard on Instagram, which featured a replica of the Trump Winery logo, along with the phrases “Aged with notes of Trump’s racism in every bottle” and “Stop spending money on Trump’s bigotry.”
“This billboard truck made its rounds in Charlottesville this weekend,” the Fake the Nation host captioned the snapshots. “Thanks to the locals for the overwhelmingly delightful high fives. And to the locals who screamed ‘you’re a communist’ and ‘go back to your country’ – I’m not sure you got the gist of communist philosophy and that ‘country’ is California, but I say that will.”
Other social media users shared shots of the billboard and ads, which were a “welcome” sight in Charlottesville and even adorned lamp posts.
In addition to the comedy show and Boycott Bigotry campaign, Farsad and Obeidallah also set up a “venting booth” not far from where Heather Hayer was killed by a White supremacist in 2017, where people could air their concerns about the current administration.
What’s more? The comedians — who co-starred in the stand-up documentary The Muslims are Coming — plan to take their comedy tour and Boycott Bigotry campaign around the country, targeting other Trump properties such as Trump International Hotel in Washington, D.C. and Trump National Golf Club in Bedminster, New Jersey.
“We picked comedy because it’s cathartic for people to laugh and it helps them recharge,” Obeidallah explained to Forbes. “The time of Trump is very stressful — the guy is aging me. Laughter can be a great antidote to Trump-induced stress.”
