It Started as a Marketing Trick
Jason told The Hollywood Reporter in September 2018 that he and Brett released their wine the previous year as a way to connect with high-end clients. “The majority of my listings have cellars or wine rooms, so I thought, why not make a few thousand bottles for my own company?” he explained at the time. “The buyer likes getting a cellar full of wine. We love it because it markets our brokerage and later even buyers’ friends see it. It’s a win-win for everybody.”
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