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Calling all curly hair gals! If you’ve been scrolling TikTok trying to figure out your curl pattern or discover why certain products leave your strands weighed down, help is here. We know all too well — having luscious, coiled locks isn’t without its challenges, especially since most mainstream haircare products aren’t designed for curl care. Even the ones labeled “for curly hair” often tend to miss the mark — but there are products out there that actually work for all curl types.
If you’re tired of guessing when it comes to maintaining and nourishing your curls, let this be your sign! PATTERN Beauty is a haircare brand created by Tracee Ellis Ross for curly hair only. It doesn’t matter if you have tight, coily, frizzy or ringlet curls — there’s a PATTERN conditioner, leave-in mask, serum, gel, detangler, shampoo and even a blow dryer that will have you convinced it was made just for you!
If you’re ready to soften and redefine your beautiful curls, check out these bestsellers. Reviewers can’t get enough!
Curl Mousse
It’s about time you found a mousse that maintains your volume and definition, minimizes frizz and holds your style all day long!
Get the Curl Mousse at PATTERN Beauty!
Palo Santo Leave-In Conditioner
Hydration, hydration and more hydration! This leave-in formula is PATTERN’s number one bestseller and moisturizes dry, damaged hair while gently defining curls. Now available in a limited-edition Palo Santo scent!
Get the Palo Santo Leave-In Conditioner at PATTERN Beauty!
Detangling Nectar
We all get tangles, but this bestseller uses ingredients like sea moss, aloe vera and grapeseed oil to detangle while adding shine!
Get the Detangling Nectar for $22 at PATTERN Beauty!
Hydration Shampoo
The divine scent is just a bonus! Over 2,000 reviewers give this gentle, moisture-rich shampoo five stars. According to one, “everyone is asking” what she uses!
Get the Hydration Shampoo for $17 at PATTERN Beauty!
The PATTERN Blow Dryer
It’s not just any blow dryer — this one has four unique attachments to shape curly and tight-textured hair. An ion generator smooths your locks too!
Get the PATTERN Blow Dryer for $151 at PATTERN Beauty!
Curl Gel
No flakes here! This gel won’t make your curls feel crunchy or stiff, but rather bouncy, supple and totally touchable.
Get the Curl Gel for $39 at PATTERN Beauty!
Styling Cream
If you have 4C curls, meet your new haircare BFF. Almond oil, cacay oil and shea butter prevent breakage while providing next-level moisture.
Get the Styling Cream for $22 at PATTERN Beauty!
