Don’t Know Your Cabs From Your Pinots? This Wine Club Is for You

wine
 Winc Wines


When it comes to wine, you know that red usually goes with steak, and that Instagram influencers love to drink “rosé all day”. But if that’s the extent of your wine knowledge, don’t sweat it. Many wine drinkers have a limited understanding of what they’re drinking — but it certainly doesn’t stop them from enjoying the experience.

If you’re determined to learn more about wine, there are plenty of fun and unpretentious ways to do it (yes, really). In fact, that’s the whole premise behind Winc Wines, a California-based wine membership and delivery service that’s helping members discover new wines by tasting lots and lots of them. It doesn’t get much better than that, so get started today!

wine
Winc Wines

See It: Grab a Winc Wines membership today!

There are tons of wine club options, many curated by top sommeliers and other wine experts. But what makes Winc stand out from competitors is its integration of technology into the process of predicting what kind of wine will best suit your palate. The result: total control over which affordable, top-notch wines you receive each month and because you’re so involved in the customization process, you’ll be learning about regions, varietals, flavor intensities and more as you go.

Here’s how it works:

Take a quiz. If you’re obsessed with taking online quizzes to determine what kind of condiment you are or whether you’re the pop or country version of Taylor Swift, then Winc’s simple palate quiz will surely pique your interest. The short six-question quiz asks you about your taste preferences: Do you like black truffles? How do you take your coffee? And then you receive wine recommendations specially chosen for you based on your answers. Pretty cool, right?

Drink up. Possibly the most enjoyable part of the process is getting to drink the top-notch wines from Winc, which, it should be mentioned, are actually produced in-house. (Alternatively, many wine clubs simply curate and purchase their wine selections and then pass them along to members.) Last year, Winc released 100 cuvees, many of them made from unusual varietals — such as Field Theory, which highlights Touriga Nacional red wine grapes from Pomar Junction Vineyard in Paso Robles, CA.

Give feedback. After you taste the wine, you can submit ratings to Winc to better personalize successive shipments. Winc’s recommendations become more accurate the longer you’re part of the club, increasing the chances that you’ll discover a new favorite wine (or wines).

Winc wines
Winc Wines

See It: Grab a Winc Wines membership today!

Winc members must purchase a minimum of three bottles per month, starting at $13 each. Free shipping is available when you purchase four bottles, and you have the flexibility to cancel or skip monthly shipments free of charge. Satisfaction is guaranteed — you don’t have to pay for a bottle that you don’t like. You can also purchase bottles a la carte without becoming a member, but you won’t have access to the discounts.

And the best perk of joining Winc’s community? You get early access to new wines — like the light-bodied 2017 Les Bobos Grenache or the refreshing 2017 Finke’s Sparkling Chardonnay, both perfect for summer — and there’s always plenty of unique and unexpected offerings to keep you guessing.

Being able to tell the difference between a cabernet and a pinot can be a pretty neat party trick. But serving a delicious wine that no one has heard of before is even more impressive. Check out Winc Wines today!

See It: Grab a Winc Wines membership today!

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