Cher Is About to Conquer the Fragrance World With the Launch of Cher Eau de Couture Genderless Perfume

Cher Fragrance
Cher attends the World Premiere of "Mamma Mia! Here We Go Again" at Eventim Apollo on July 16, 2018 in London, England. Karwai Tang/WireImage

Have you ever wanted to smell like Cher? Well, you will be able to shortly!

In a Tweet on Monday, May 20, the music icon announced she’s launching a perfume called Cher Eau de Couture.

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“I’ve been working on my perfume for four years,” she wrote. She admitted that her one criteria was that she would share it when she loved it enough to wear. “I wear it every day,” she finished with.

This is the first fragrance the “Believe” singer has launched in over 30 years. The last, Uninhibited, launched in 1987 However, this splashy return to the industry is going to be totally different.

Why? Well, for one thing it’s genderless. According to Page Six, the 73-year-old songstress said in a press release that it’s “for people who love perfume and want to smell good and for people who feel that it’s part of who they are.”

Working with ScentBeauty to develop the product, the notes will include bergamot, neroli, jasmine, vetiver and vanilla. The last aroma was chosen because it’s one of the Grammy Award-winning artists favorites. “I like vanilla. It’s very touchy-feely. It makes you want to hold yourself.”

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This has been a passion project for the legend. “It is a labor of love and I am especially happy to announce this the day after my birthday. This too is a milestone in my career as an artist,” she said in the statement. “It completely expresses who I am, and I wear it every day. I know there are people who don’t want to have anything on them, but I cannot even go to that place.”

There is no official date, but according to ScentBeauty it will be available some time in the late fall on scentbeauty.com and other e-retailers.

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