Cuteness Alert: Mom and Baby Dress Up as 2 Bestselling Glossier Products for Halloween

Glossier Boy Brow Baby Costume Instagram
The baby costume shown in an Instagram post by Sofie Pavitt. Courtesy of Sofie Pavitt

NYC-based mom and esthetician Sofie Pavitt just shared an adorable Glossier-inspired Halloween costume that has fans freaking out on social media. The mom-and-baby duo dressed up as Boy Brow and the brand’s pink bubble wrap pouch, two staples the beauty world adores.

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Pavitt posted a photo of her child’s costume to her Instagram feed on Saturday, October 26. She captioned the pic, “ITS A BOY! (BROW)… WHO’S READY TO BUY THIS JUMBO SIZE? @glossier.” Can we get a slow clap for that stellar caption?

Clearly, the skincare expert doubles as a DIY enthusiast. To create the Boy Brow costume, she bundled her baby up in white fabric (Pavitt revealed to Allure that she used a pillowcase) and applied black felt letters that spell out “Glossier,” just like a tube of the bestselling brow perfecter. She rolled up a piece of black paper and placed it above his head to resemble the removable wand.

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To complete the creative costume, Pavitt accentuated her child’s eyebrows for a finished result that’s equal parts hilarious and cute.

But wait, there’s more! Pavitt dressed up as Glossier’s beloved pink bubble wrap pouch, which, if you’re new to the millennial-loved brand, comes with every purchase (though it’s notorious for breaking if you stuff it with too many products).

Glossier Boy Brow Baby Costume Instagram
Sofie Pavitt wears a costume of Glossier’s pink bubble wrap pouch. Courtesy of Sofie Pavitt

On the subject of cuteness, Glossier teamed up with BarkBox in September to launch limited-edition dog toys inspired by BalmDotCom and BoyBrow. Named BalmDogCom and Toy Brow, the pet toys also doubled as home decor for your child’s bedroom — or yours, we don’t judge.

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File this Halloween costume under ideas for 2020 — it won’t hurt to start prepping now.

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