JoJo Fletcher is about to make all your fashion dreams come true. The former Bachelorette is taking her talents to the design industry and launching Shop Fletch, a line full of everyday pieces that are the perfect combination of casual and cute.
Stylish sat down with the Dallas-native, 27, at the line’s release party on Wednesday, June 27, at Beauty & Essex in Los Angeles.
Fletcher dished that her fiancé, Jordan Rodgers, is a huge fan of the collection. “He loved everything,” she gushed. “He really loved the Desert Mini Dress, the little off the shoulder one, he really loved that.”
When it comes to date night, the real estate agent and the former football player, 29, keep it casual. “Jordan and I, a lot of our date nights are just sitting at home, Netflix and take-out. So [I would just wear] a comfy, cozy set [of pajamas],” she dished. “But I’m a jumpsuit girl. It’s a one-stop shop. You have one piece, it finishes top to bottom. So if I was going out, it would probably be a jumpsuit.”
Fletcher, who picks up inspiration “everywhere [she] goes,” also noted her desire to design everyday staples. “I just want to create a line that I feel girls ow dole and they would wear day-to-day, not just, like, really fancy dresses,” she explained. “Not just casual clothes, but things you could wear Monday through Friday, Monday through Sunday.”
The Bachelor alum is solely focused on designing woman’s wear for now and doesn’t have her sights set on a men’s line or a bridal line.
“I can’t even tell you how surprised I was with how much goes into just designing a basic T-shirt, let alone thinking about the idea of planning and designing your own wedding dress. [It] is way too much for me,” Fletcher, who got engaged to Rodgers during her season 12 finale in August 2016, added. “I don’t want that pressure on me.”
As for whether she’d design Bachelor Nation fan favorite Ashley Iaconetti’s gown during her future nuptials with Jared Haibon? “Oh, God no! I am not taking on that pressure,” Fletcher teased. “I would die at 99 before I finished that. I’m just super excited for them.”
Click here to check out Shop Fletch!
