According to legal documents obtained by TMZ, the trademark covers a wide range of beauty products such as makeup, fake lashes, face mask, nail polish, body oils, shaving cream, haircare, perfume, toothpaste, deodorant and more!
Interestingly, the “Yeezy” trademark also covers scented pine cones and aromatherapy pillows.
Unsurprisingly, the people of the Internet have feelings about West’s new venture. Some people reacted in surprise, while others got a laugh out of it.
There’s no doubt that West will be in good company when it comes to the new beauty line. But some fans wonder why he would start a competing brand since Kim’s KKW Beauty, is wildly successful.
Sister-in-law Kylie Jenner also founded Kylie Cosmetics in 2014 and then Kylie Skin in 2019. Last November, the Keeping Up With the Kardashians star announced that she sold a 51 percent stake in both companies to beauty giant Coty for a whopping $600 million.
Earlier this month, Forbes released its list of top paid celebrities of 2020. Jenner and West topped the list in the first and second spots, respectively. The Lip Kit founder earned $590 million in the past 12 months and West took home $170 million.
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