Clean out your skincare cabinet, toss away your expired makeup (yes, you need to) and get your credit card ready, because there are a handful of new beauty launches you’re going to want to stock up on!
From eyeshadows that are changing the game and clean skincare buys to revolutionary LED masks and hot tools in a league of their own, the beauty sphere has seen some seriously amazing launches in 2021.
While the year kicked off with a no-makeup, hair-in-a-bun mentality due to COVID-19, we’ve started to see people upping their glam in recent weeks.
And when it comes to going all out, there’s a few products we’ve been reaching for on repeat. A few of our faves include the Tower 28 Bronzino Illuminating Cream Bronzer, which gives the ultimate bronzed goddess glow, Lawless The One and Done Long-Wear Volumizing Mascara, which has a clean formula that’s flake-free (!!!) and the Florence by Mills UBU Eyeshadow Palette, which has every fun and funky color under the sun.
Perhaps the best launches this year though have come from the hair department. From Conair’s Smoothwrap InfinitiPRO that gives a super smooth blowout to ColorWow Hair’s Xtra Large Bombshell Volumizer that is a flat hair savior (trust Us, try it), there’s been one fabulous drop after the next.
And no matter what your skin concern is, we’ve got you covered! In need of a hydration boost? Check out the Joanna Vargas Eden Rejuvenating Pro Serum. It’s plant-powered formula will leave your face supple, smooth and moisturized. Plus, it’ll minimize the look of fine lines.
If you’re lacking a good glow on the other hand, turn to Alpha H’s Micro Super Scrub. The glycolic-acid formula will slough away dead cells and have your face looking beyond radiant.
Of course, we have to take a moment to talk body care, too. With a slew of new launches in the space, there’s no question the category is blowing up big time.
Our favorite product to come out of all the hype is hands-down Alo’s Head-to-Toe Glow. Not only does it leave your skin looking shiny (in a good way, not a gross way), but it also smells amazing. Plus, it can be used on your face and in your hair too.
From self tanning drops that’ll have you summer ready to aloe vera that’ll soothe your sunburn, keep scrolling to check out the best beauty launches of 2021 … so far!
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Biossance Squalane and Caffeine Toning Body Cream
Keeping it clean! Give your body insane hydration and a lifted look with this new vegan formula. Trust Us, you’ll be reaching for this on repeat.
Credit: Courtesy Biossance
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Moroccanoil Hair and Body Fragrance Mist
The brand’s first ever (!!) fragrance, this mist will instantly make you feel like you’re on vacation. The lightweight formula can be used throughout the day, so toss it in your bag to keep your hair and body smelling fresh in the summer heat.
Credit: Courtesy Moroccan Oil
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Bumble and Bumble Bb.Illuminated Blonde Shampoo
Bye bye, brassiness! If the sun has been turning your tone orange, this shampoo is a must. Your color will look better after just one wash and your hair will feel ridiculously hydrated.
Credit: Courtesy Bumble and Bumble
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Nailboo Dip Kit
Up your DIY mani game with this all-in-one dip manicure set. It’s easy as can be and your polish will look profesh!
Credit: Courtesy Nailboo
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Current Body Miss Arrivo The Vegas II
The season for self-care! Treat yourself to this powerful tool, which utilizes lifting technology to reduce the appearance of fine lines and contour the face. Just whip it out every day for a 10 minute treatment.
Credit: Courtesy Current Body
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Dr. Barbara Sturm Aloe Vera Gel
Forgot to reapply and have a nasty burn? Lather on this regenerating, cooling and insanely hydrating gel. With a 90 percent concentration of aloe leaf juice, your skin will feel soothed in no time.
Credit: Dr. Barbara Sturm
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Color Wow Xtra Large Bombshell Voluminizer
Anyone with fine hair needs to scoop this up, STAT! Apply the foam to damp hair and prepare to experience volume like you’ve never had before. It’s the real deal!
Credit: Color Wow Hair
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Boxy Charm x Norvina Anastasia Beverly Hills
July’s premium Boxy Charm box has some serious makeup goodies. From 25-pan palettes to the brand’s Loose Setting Powder, your beauty drawer will be stocked for summer.
Credit: Boxy Charm
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Regenacol Bee Venom Intensive Anti-Aging Moisturizing Cream
The ultimate anti-ager! Formulated with bee venom molecules, which help to refine skin texture, this moisturizer helps smooth out fine lines and wrinkles.
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CurrentBody Skin + Wayne Goss The LED Essentials
Get glowing! With the brand’s LED Light Therapy Mask, Hydrogel Face Mask, Hyaluronic Acid Serum, Foaming Cleanser, AHA Tonic, Clarifying Clay Mask, Eyebrow Precision and Eyebrow Razor, this set certainly gives you the best bang for your buck.
So whether you’re looking to treat yourself or spoil someone special, this all-in-one set is filled with holy grails.
Credit: CURRENT BODY
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Surface Deep Anti-Odorant Spray
Sweaty feet come summer? Try Surface Deep’s odor-preventing glycolic acid spray. It works to stop any stink and keep the skin balanced. You can use it on your underarms, too!
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Róen Mood 4 Ever Eyeshadow Palette
Whether you want an everyday shimmer or a full glam look for date night, this hero palette is majorly versatile. Plus, the creamy formulas have a stunning shimmer.
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SEEN Deeper Conditioner
Dry ends, meet your match! This intensely hydrating conditioner will have your hair feeling strong, healthy and super smooth.
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Joanna Vargas Eden Rejuvenating Pro Serum
Your skin will feel and look next-level hydrated, plump and radiant thanks to this plant-powered stem cell serum. It’s also a great addition to an anti-aging lineup, as it helps minimize the look of fine lines and pigmentation.
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Higher Education Spring Break
A perfect, oil-free SPF, this lightweight lotion will look cute in your beach bag and protect your skin. Just don’t forget to reapply!
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Keys Soulcare Rich Nourishing Body Cream
Hydration station! Lather up with this soothing and deeply moisturizing lotion from Alicia Keys’ line. Formulated with shea and cocoa butters, your body will be glowing and nourished in no time.
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Hairitage Catch the Wave Deep Waver
Get easy, beachy waves with Hairitage’s foolproof hot tool. Plus, it automatically shuts off after 30 minutes so there’s no need to panic about whether you unplugged it!
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Park Perfection Instant Eye Lift
From puffy under eyes to fine lines, this dermatologist-developed eye cream has you covered. (Pro tip: a little goes a long way!).
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#MyDentity #MyQuickBlow Protecting Quick Dry Spray
Bling Empire star and hairstylist Guy Tang formulated a delicious smelling spray that offers heat protection, softens the hair and speeds up blow-dry time.
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Dermalogica Smart Response Serum
Some seriously smart skincare! Dermalogica’s new serum is able to sense exactly what your skin needs and deliver actives that can hydrate, brighten, soothe or reduce the appearance of fine lines.
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Smoothwrap InfinitiPRO by Conair
If your hair is large and in charge in summer humidity, give this blow dryer a go. It smooths out frizz while also amping up body and volume.
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Vegamour GRO+ Advanced Scalp Detoxifying Serum
Healthy hair starts with a healthy scalp. To calm irritation, banish buildup and reduce dandruff, test out Vegamour’s soothing serum.
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Florence by Mills UBU Eyeshadow Palette
Whether you want to go bold and bright and soft and neutral, this 9-pan palette from Millie Bobby Brown’s makeup line has it all!
Credit: Florence by Mills
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Payot My Period — La Cure
Bad skin around that time of the month? Start this innovative treatment program on the first day of your cycle to help with acne, dullness and irritation.
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Lawless The One and Done Long-Wear Volumizing Mascara
Take it from Us, finding a good clean mascara is tough. But rest assured, Lawless’ formula does it all. It gives volume and length, doesn’t flake at all and deposits a deep black color.
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Dermaflash Mini Precision Peach Fuzz Removal Device
Be it annoying peach fuzz or hair between your brows, the compact version of the Dermaflash Luxe is perfect for removing hair in smaller spots.
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Omorovicza Queen of Hungary Evening Mist
This mist takes beauty sleep very literally! A few sprays before bed helps your skin repair overnight. Plus, the soothing lavender scent will help you fall asleep fast.
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Drunk Elephant Sugared Koffie Almond Milk Body Scrub
Caffeine is just as important to our morning routine as this coffee scrub is to our shower routine! The exfoliating formula helps buff away dry spots and dead cells for smooth and radiant skin — just in time for summer.
Credit: Drunk Elephant
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Sol de Janeiro Brazilian Joia Refreshing Dry Shampoo
If you love the brand’s Brazilian Bum Bum Cream, we guarantee you’ll be hooked on the dry shampoo. It instantly gives volume to flat hair and absorbs oils. Your day two (or three, or four) hair will look fresh with just a few sprays.
Credit: Sol de Janeiro Hair
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European Wax Center Fragrance Free Body Wash
Keep your skin smooth between waxes or shaving sessions with this exfoliating body wash that actually slows hair regrowth — seriously, it works!
Credit: European Wax Center
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GHD Heat Protect Spray
PSA: Don’t use heat on your hair without a protectant! Check out GHD’s Bodyguard, which helps prevent cuticle damage and keeps your locks looking sleek and smooth.
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Joyce Bonelli Cosmétiques Come Through Flawless
Sunscreen should be reapplied every two hours, but a full face of makeup can make it tricky. The solution? This makeup setting spray with SPF 15, which protects skin from UV rays and reduces shine. We also love the brand’s Le Masque Glitter Treatment, For the God’s Serum and The Facelift Serum.
Credit: Joyce Bonelli Cosmétiques
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Beautycounter Hand Savior Radiance Boosting Serum + Hand Sanitizer
If hand sanitizing on the regular has your hands dry and irritated, give this hydrating serum meets sanitizer a go. It’s packed with hydrating hyaluronic acid and niacinamide!
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Lux Unfiltered N°5 Soothing Lip Balm
Chapped lips? Meet your match. This balm, which is formulated with cocoa butter, jojoba oil and vitamin E, feels silky smooth, gives the slightest plumping sensation and smells like a rosebud.
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Josie Maran Argan Pro-Retinol Eye Cream
For an eye cream that targets pesky fine lines, crows feet and dark circles (talk about a trifecta!), reach for this ultra-rich firming Josie Maran option.
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Give your strands next-level shine and unreal volume with IGK’s multi-benefit shampoo. The prebiotic formula also works to balance the skin on your scalp, so you’ll have healthier hair in no time.
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Melach 33 Rimmon Elixir Face Oil
Recommended for all skin types (even those with sensitive or acne-prone skin!), this botanical-based oil truly does it all, from hydration and brightening to anti-aging.
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Ambari Beauty Gold Profection22 Mask
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Louis Vuitton On the Beach Cologne Perfume
Dreaming of summer? Louis Vuitton’s new fragrance is like having the beach in a bottle. With notes of citrus and rosemary, you’ll instantly be transported to a tropical state of mine. Not to mention the bottle will look beautiful on your vanity.
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Tower 28 Bronzino Illuminating Cream Bronzer
With a total of five shades, this shimmery yet not too sparkly cream bronzer gives both dimension and the perfect glow. (Pro tip: Use it as an eyeshadow too!)
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Iles Formula 3 Step Replenishment System
Founded by Heidi Klum’s hairstylist, Wendy Iles, this shampoo, conditioner and finishing serum trio is the ultimate haircare routine. It detangles, protects and hydrates without stripping color or drying out the hair.
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Aloisia Beauty Glow Exfoliating Soft Peel
Get your glow back with Aloisia Beauty’s gentle exfoliating peel. It’s packed with fruit enzymes to slough away dead cells and aloe vera, vitamin E and green tea to keep skin soft and smooth.
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Fredrick Fekkai Shea Butter Curl Refresher
Going on day-3 hair? Spritz this deliciously smelling spray to give your curls an added dose of hydration and strength. It helps with frizz too!
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James Read Tan Click & Glow
Fake tan that looks real as can be? Try these out. Just put a little into your moisturizer in the morning and you’ll be bronzed in no time!
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Dr. Loretta Tightening Detox Mask
Give your face a little lift with this pink-gel mask that detoxifies, tightens and soothes.
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Olaplex No. 8 Bond Intense Moisture Mask
This celeb-loved brand just dropped a new hair mask, and — wow — it delivers! The reparative formula adds instant hydration after just one use.
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Alo Head-to-Toe Glow
Newsflash: Alo Yoga now has skincare — and it’s just as good as the brand’s leggings! This fast-absorbing, all-in-one oil gives insane hydration and gorgeous shine to every part of your body, from your face to your hair.
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Tatcha The Silk Powder
This setting powder is the best-kept secret for getting a blurred skin effect. It’ll have your makeup looking flawless, while also protecting against blue light and pollution.
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Peace Out Acne Champs
Maskne, meet your match! With brands Acne Healing Dots, Acne Serum and Blemish Balm Cleanser, this kit will have you on your way to clearer skin in no time.
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Skin Inc Custom Recovery Sleep Mask
We don’t call it beauty sleep for nothing! Help your skin recharge overnight with this customizable sleeping mask that targets your specific skin concerns. Just answer a few quick questions on the brand’s website and a customized formula will be sent to your inbox. You’ll thank us in the morning!
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MONDAY Volume Shampoo
Perfect if you’re looking for a little boost at your root, this volume shampoo works wonder on fine hair. The pretty pink packaging is also adorable and mess-free.
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BITE Upswing Extreme Longer Eyeliner
Let smudged eyeliner be a memory of beauty fails past and try this long-wear option. It’s highly pigmented and glides onto the lash line with ease.
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Alpha H Micro Super Scrub
In need of an exfoliator? This glycolic acid scrub will slough away dead skin cells and have your complexion glowing in no time. Well, one minute to be precise.
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Kevyn Aucoin Indecent Mascara
Clumpy eyelashes? Not with this mascara! The formula leaves your lashes looking voluminous and full but still defined.
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Nexxus 5 in 1 Multi Hair Styler
For those who want to add a little oomph to their hair, this cream is a gamechanger. It adds a bit of texture, lift and hold without looking or feeling weighed down and sticky.
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Charlotte Tilbury Charlotte's Magic Cream - Lunar New Year Edition
A limited-edition must-have, celebs swear by the cream's incredible formula to minimize the signs of aging and achieve plump, smooth skin. And now you get it in a special edition that will look great on your bathroom counter.
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Rare Beauty By Selena Gomez Stay Vulnerable Melting Cream Blush
Create a naturally rosy tint with this water-resistant blush. Not to mention, it feels as good as it looks.
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TRESemme Flawless Curles Refresh Leave-In Conditioner Spray With Coconut Oil
Give your curls the mid-day boost they deserve or resurrect a day-old 'do with this replenishing hydrator.
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Clarins Bright Plus Advanced Brightening Dark Spot-Targeting Serum
Achieve an A-lister level of radiance with this lightweight serum. Thanks to the vitamin C, it delivers an all-around glow and targets dark spots, without irritating the skin. Now that's what we call a win-win!
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Mario Badescu Lavender Hand Cream With Vitamin E
Affordable and timely. Sanitizing and washing your hands constantly can cause them to dry out, but this lovely lotion will help restore moisture while also providing a sense of calm thanks to the lavender scent. And who couldn't use a little boost of calm right now?
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Revlon So Fierce Prismatic Eye Shadow Palettes
Just because you aren't going out much doesn't mean you can't have fun with makeup! Create a runway-worthy eye look with these bright, bold, metallic hues.