The Creators Behind the Celeb-Loved Brand Pizzaslime Dish on Their Erewhon Goodies

Credit: Pizza Slime

The Creators Behind the Celeb-Loved Brand Pizzaslime Dish on Their Erewhon Goodies

Grocery shopping just got a lot more chic. The creators and owners behind the quirky streetwear brand Pizzaslime, Stoveman and Hobin, sat down with Stylish to dish on their latest drop of sweatshirts, sweatpants, t-shirts and hats inspired by the L.A-based grocery store Erewhon Market. And since the designers are inspired by pop culture, the link up between their brand and the celeb-fave natural food store make the ultimate match. Although it's not an official collaboration, the creators got the thumbs up from the store. Everyone from Rosie Huntington Whiteley to Olivia Culpo to Lily-Rose Depp have been spotted picking up organic groceries and prepared fare at the hotspot, so it’s no surprise that other loyal customers and It-girls like Kendall Jenner, Sophie Turner and Chloe Grace Moretz want to show their love for the upscale health food store through their clothing (they’ve all been spotted in the merch). The two creators talked about why stars can’t get enough of their pieces, where they go for inspiration, their dream celebrity to collab with (hint: she's a toddler!) and their upcoming projects. Scroll through to get the details.

Credit: Pizza Slime

The Creators Behind the Celeb-Loved Brand Pizzaslime Dish on Their Erewhon Goodies

Grocery shopping just got a lot more chic. The creators and owners behind the quirky streetwear brand Pizzaslime, Stoveman and Hobin, sat down with Stylish to dish on their latest drop of sweatshirts, sweatpants, t-shirts and hats inspired by the L.A-based grocery store Erewhon Market. And since the designers are inspired by pop culture, the link up between their brand and the celeb-fave natural food store make the ultimate match. Although it's not an official collaboration, the creators got the thumbs up from the store. Everyone from Rosie Huntington Whiteley to Olivia Culpo to Lily-Rose Depp have been spotted picking up organic groceries and prepared fare at the hotspot, so it’s no surprise that other loyal customers and It-girls like Kendall Jenner, Sophie Turner and Chloe Grace Moretz want to show their love for the upscale health food store through their clothing (they’ve all been spotted in the merch). The two creators talked about why stars can’t get enough of their pieces, where they go for inspiration, their dream celebrity to collab with (hint: she's a toddler!) and their upcoming projects. Scroll through to get the details.

Credit: MEGA

Why Their Erewhon Merch is so Hot Right Now

Jenner, Turner, Moretz and more have been spotted rocking Pizzaslime’s Erewhon gear and the designers believe it's such a hit because it's the first time celebs can show how much they love the cult-fave store through their wardrobes. "Erewhon is the spot and before this, there was no real way to rep it," Hobin explained. "Like everything in L.A., Erewhon is a scene, but the cool thing about this scene is that it comes with really good food and groceries," he added. "Erewhon is where celebrities shop and I think it’s really that simple," Stoveman said. "We made a cool design to represent a culture and scene in L.A. that is very much a part of celeb culture and it connected," he told Stylish.

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How They Started Pizzaslime

"Pizzaslime is made up of two people and we try to stay as anonymous as possible because we think that's just cooler," Stoveman explained. "It's our creative project and an experimental outlet for us to showcase things and things that make us laugh or inspire us," he continued. As for the catchy brand name? "It was created through one night of heavy drinking and a purchase on GoDaddy.com," he revealed. "The name was pretty random, but it sounded and looked cool, so we rolled with it," Stoveman said.

Credit: Bertrand Rindoff Petroff/Getty Images

Where They Go for Inspiration

When it comes to their design process, they look to what’s in the zeitgeist. "Pop culture has always fascinated us," Stoveman told Stylish. "What's really sick is that we have been able to get some of our stuff on some of the biggest pop culture characters including the Kardashians, Lady Gaga, Miley Cyrus, Diplo, Camila Cabello and a bunch of others," he said. Hobin also sees it as an opportunity to connect people. "We love pop culture because it gives you something to talk to your parents about and it's what you talk about at the office water cooler. We use pop culture as a way to be part of those conversations.” One example: “We made a super popular 'R.I.P. Taylor Swift' t-shirt during her beef with Kanye West and Kim Kardashian," he said.

Credit: Miley Cyrus/Instagram

The Secret to Their Success

The two creators think that anyone can be part of the Pizzaslime gang and believe that comedy is the way to their customers hearts. "Our aesthetic is unique and unafraid," Stoveman explained. “We naturally incorporate humor in everything we do, so even if it’s not obvious off top there is always some humorous tone to what we are doing,” Hobin said. “A lot of our early stuff looked terrible because we were teaching ourselves how to use Photoshop with a lot of trial and error and it ended up sort of becoming our vibe and people loved it,” Stoveman said. “Our font looks like it was made by a 3rd grader,” he joked. 

Credit: Jen Atkin/Instagram

What’s on the Horizon

As for what they have coming up next? Stoveman and Hobin are cooking up some collaborations that will be ready for the holiday season. "We're working on something cool with Jen Atkin and her brand OUAI along with an animated TV show and sticker club," Hobin revealed. And their dream collaboration for the future? "North West x Pizzaslime!," Stoveman exclaimed.