It's shameless, unexpected and sometimes downright LOL-worthy: The humblebrag. Coined by Parks and Recreation writer Harris Wittels, who doubles as a standup comedian, the phrase took off after he created a Twitter feed in 2011 cataloguing the best bits of Hollywood notables' over-the-top quotables. Here, Us Weekly has rounded up a few of our favorites from celebs including Taylor Swift, Oprah Winfrey and Gisele Bundchen.
Kendall Jenner: "Pathetic," she tweeted along with a picture of her family's massive Mercedes fleet.
Oprah Winfrey: Jet-setting ain't easy for the TV mogul. "Not great bandwidth here in the Himalayas so if I drop out you all understand."
Taylor Swift: Who, me? "I still can't believe I shot . . . all my scenes with Jeff Bridges!" the Giver star gushed.
Gisele Bundchen: "After years of singing in the shower, I can't believe I now have a song on iTunes!" the model tweeted.