Martha Stewart Assesses Blake Lively, Gwyneth Paltrow, and Jessica Alba’s Businesses

Martha Stewart
The queen of all things lifestyle Martha Stewart assessed the businesses of celebs-turned-wannabe-moguls Blake Lively, Gwyneth Paltrow, and Jessica Alba while speaking to Us Weekly; plus, find out whether she's still on Match and her thoughts on Bruce Jenner! D Dipasupil/FilmMagic

Martha's quarterly report card! Martha Stewart opened up to Us Weekly exclusively about her thoughts on would-be entrepreneurs, including how Blake Lively, Gwyneth Paltrow, Reese Witherspoon, and Jessica Alba have been conducting their business empires lately.

The queen of all things lifestyle, 73, was launching her own limited edition Triscuit (toasted coconut and sea salt) last week at the Makers of More event in NYC, when she commented on celebs exploring new ventures. "If you have a good idea, and you feel really good about it, and you have the wherewithal and money to invest in a good idea, go for it!" Stewart told Us. "Go for it. I mean, there's certainly room for the development of new brands."

In fact, Stewart has been watching her proteges. "I think Blake has done a good job with her site," she said of Lively's Preserve, an e-commerce site that implements storytelling and philanthropy, which launched last fall. "It's an interesting site — kind of an interesting product on it."

Martha Stewart and Blake Lively
Martha Stewart and Blake Lively Andrew Toth/Getty Images

Stewart added that she has yet to see her Bedford, N.Y. neighbor's baby girl James — but hopefully will get to meet Lively and Ryan Reynolds' daughter soon. "[Blake] didn't come for Easter because she was in Vancouver, and I think she was opening in there or something," Stewart told Us of the actress, currently busy promoting her new film, The Age of Adaline. "We correspond, and I'm sure I'll see her this summer!"

Meanwhile, after famously dissing Paltrow last year — Stewart said the Oscar winner should "be quiet" and focus on acting — the lifestyle mogul took on a softer tone while speaking with Us. "Gwyneth is developing her site," Stewart said of Paltrow's Goop. "I looked at some of her product the other day, I thought it was interesting."

Gwyneth Paltrow and Martha Stewart
Gwyneth Paltrow and Martha Stewart Kevin Mazur/WireImage

One celeb who's clearly doing it right? "Jessica Alba has done a very good job," Stewart said of the Sin City star's The Honest Company. "She's done a good job, and I think she means very well especially in terms of children's products."

Us Weekly asked Stewart whether she had any words of advice for Reese Witherspoon, who just launched her new lifestyle website Draper James last week. "Oh, she did? I didn't see that! How great! What is she doing?" Stewart asked Us. "I don't know Reese, I've never met her, but I'm sure she'll do a good job."

The savvy homemaker also commented about another fellow celebrity, Bruce Jenner, during her interview with Us last week. Stewart missed the Olympian's sit-down with Diane Sawyer, but told Us that Jenner, who is transitioning from male to female, "has to do what he has to do."

"I mean, I remember him as a decathlete," she recalled to Us, "and I watched him with wonder. He was an amazing athlete, and it is a very different thing, and he has to make up his own mind, and uh, it's his thing."

One "thing" that Stewart has given up recently is dating site Match, which she enjoyed up until recently. "Oh, it didn't work out very well," the once-divorced mother and grandmother told Us with a laugh. "I didn't really have time to date that way, so my approach now… through friends is better."

This doesn't mean she's against the online dating realm. "The sites serve a big purpose," she told Us. "Many women in my office have gotten connected and married, and I think it's great. If it works, it works!"

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