Mary-Kate and Ashley Olsen Took Over Sephora’s Instagram for 24 Hours and It Was Glorious: See All the Photos

Mary-Kate Olsen and Ashley Olsen
Mary-Kate Olsen and Ashley Olsen Gisela Schober/Getty Images

Please stay! Mary-Kate and Ashley Olsen took over Sephora's Instagram account on Wednesday, April 13, to promote their new Elizabeth and James fragrance, and their behind-the-scenes photos were glorious.

The former child actresses, both 29, kicked off the morning with their "first public selfie," and even accompanied the snap with two adorably fitting emojis.

The designers and creative directors of Elizabeth and James were initially believed to have named their contemporary label after their siblings, actress Elizabeth "Lizzie" Olsen and their older brother James "Trent" Olsen, but they later clarified its inspiration in a 2007 interview with WWD. "We wanted it to be based on a relationship between a young girl and a boy," Mary-Kate noted to the fashion publication, while her sister added: "It’s a clash between masculinity and femininity."

First public selfie ever ? ? @ElizandJames #SephoraTakeover

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Beauty goals ???????? #MyNirvana #EandJFall16 @ElizandJames #SephoraTakeover

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After their selfie, the gals followed up with a look at their vision board, dubbing it "beauty goals." Their busy morning was followed by a relaxing lunch comprised of healthy salads. The twins even expertly employed the foodie-approved angle — from above the table — to snap their meals. "Refuel. Go local," the bosses captioned the pic.

Refuel. Go local ✌️ @ElizandJames #SephoraTakeover

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The Full House alums' afternoons were slightly heavier with meetings. "Selecting @ElizandJames handbag materials," they captioned one pic of leather swatches. They followed up with another BTS pic of one of their artisans creating a clutch. "Hey man. How are those handbag samples coming along?" they captioned the shot.

Selecting @ElizandJames handbag materials ? ? ? ? ? ? ? ? #SephoraTakeover

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Hey man. How are those handbag samples coming along? @ElizAndJames #SephoraTakeover

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Of course it wouldn't have been a true takeover without Mary-Kate and Ashley promoting their new fragrance, My Nirvana, but the girls did it cleverly, using the beloved "Boomerang" function on Instagram.

#Duh #MyNirvana @ElizAndJames #SephoraTakeover

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After a long day, the New Yorkers toasted to their day of gramming with custom mini bottles of bubbly decorated with their new fragrance label. "First and last day as official Instagrammers," they wrote, alongside the pic of two flutes on a wooden table. "#cheers."

First and last day as official Instagrammers #cheers #MyNirvana ✌️ @ElizAndJames #SephoraTakeover

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In a 2011 interview, the stars explained why they've chosen to abstain from social media. "We've spent our whole lives trying to not let people have that accessibility, so it would go against everything we've done in our lives to not be in the public," Mary-Kate explained. Ashley added: "[Twitter] gives me anxiety."

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