Oprah Winfrey Made $12 Million After One Tweet About Bread

Oprah Winfrey
Oprah Winfrey speaks on stage at the 28th Annual Rock and Roll Hall of Fame Induction Ceremony in 2013. Jeff Kravitz/FilmMagic

And you get $12 million! And you get $12 million! Well, only if you are Oprah Winfrey. The media mogul reportedly made that much money on Tuesday, January 26 — from one tweet alone.

According to MarketWatch, the TV personality, 61, made bank when she posted a video about her Weight Watchers journey via Twitter. The site reports that the company's shares increased more than 16 percent after Winfrey shared the clip. She owns roughly 6 million shares, or 10 percent of its stock, so she banked $12 million.

In the clip, Winfrey reveals that she eats bread every day — and is still burning calories. "Eat bread. Lose weight. Whaaatttt? #ComeJoinMe," she captioned the post.

"This is the joy for me. I love bread! I love bread. I now just manage it," she adds in the video. "I have bread every day. That's the genius of this program! I have lost 26 pounds."

Winfrey became a spokesperson for Weight Watchers last October. "Weight Watchers has given me the tools to begin to make the lasting shift that I and so many of us who are struggling with weight have longed for," she said in a statement at the time. "I believe in the program so much, I decided to invest in the company and partner in its evolution."

Previous celebrity spokespeople have included Jessica Simpson, Jennifer Hudson and Sarah Ferguson

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