As always, Super Bowl LIV had plenty of entertainment even when the San Francisco 49ers and the Kansas City Chiefs were not on the field.
This year, companies shelled out more than ever to produce commercials that air throughout the 54th annual NFL championship game, which is being held at the Hard Rock Stadium in Miami Gardens, Florida, on Sunday, February 2. Sports Illustrated reported that the average cost of a Super Bowl ad in 2020 is $5.6 million, nearly double the $3 million price tag in 2011.
Super Bowl commercials have become a cultural phenomenon over the years, and football fans have come to expect ads from brands including Budweiser, Coca-Cola, Disney, Tide and more.
Below, Us Weekly rounded up all of the must-see commercials that aired in 2020. Scroll down to see the ones that made Us laugh, cry and more!