Sponsored content. Us Weekly receives compensation for this article as well as for purchases made when you click on a link and buy something below.
There’s nothing like stepping out of the salon with freshly-dyed hair and a fabulous blowout. You take selfies from every angle, you can’t stop looking in the mirror and you just feel like a whole new you! That first day is simply the best. But sadly, it doesn’t last. Styling your hair is one thing — effortless waves somehow require so much effort — but what are you supposed to do when your new platinum fades away and leaves a stale yellow behind?
That is where purple shampoo comes in. Purple shampoo doesn’t dye your hair purple, so don’t be thrown off by its color. It’s made to tone hair. Whether you’ve yet to try one or need a major upgrade from your current bottle, you’ve come to the right place. Moroccanoil just released its brand new Blonde Perfecting Purple Shampoo, and it’s a dream for anyone with blonde, grey or lightened brunette hair!
That’s right — purple shampoo isn’t solely for full-on blondes. Brassiness can rear its uninvited head on all types of hair shades. Bleach is one factor, but environmental factors can contribute as well. Even medication can turn grey hair yellow! That’s why we love that this shampoo covers the entire spectrum.
So, how does it work? Essentially, the violet pigments of this shampoo are made to counteract and neutralize any yellow or orange hues in your light or lightened hair, toning it to give you a more natural look — the way you wanted it to look in the first place. There’s no need to make an emergency call to your hairdresser; all you need to do is hop in the shower with this shampoo in hand!
This sulfate-, phosphate- and paraben-free shampoo doesn’t solely stop at toning the hair though. It’s a shampoo, after all, so we’ll be counting on it to gently cleanse and repair damaged tresses. While we expect shampoos to cleanse, the ArganID technology in this one will separate it from the rest. Basically, the idea is that positively charged micro-capsules are attracted to the negatively charged hair fiber, letting the argan oil’s antioxidants sink deep into strands in order to rejuvenate flat, dull and dry hair, sealing up cuticles along the way. The result? A gorgeous satin shine. Satin is a huge trend in fashion right now, but glossy satin hair is truly where it’s at!
Now that some shoppers have gotten a chance to try this shampoo, the reviews have started to come in, and — spoiler alert — we’re seeing so many perfect five-star ratings. They’re so thrilled to have found a purple shampoo that “actually works,” having officially found their “new go-to.” While many purple shampoos tend to make hair feel “so dry and straw-like,” they say this one “makes your hair soft after one use.” It also “noticeably took the brass out” after that one use, reviving the color they initially had. On top of all of that? It smells “yummy,” as expected of Moroccanoil!
This shampoo is gaining so many new fans daily. Shoppers are too thrilled to have “less brass, more platinum blonde” in their lives, and say this shampoo really “brought [their] color back” to how it looked when they stepped out of the salon nearly half a year ago. They say it’s “better then any other product” they’ve tried for blondes and that they “highly recommend” it to anyone who needs a color refresh!
If you’ve been looking for a solution you can trust, reviewers say there’s “no need to look any further.” It’s so good, they’re even reporting that their usually oblivious spouses immediately took notice, which is huge. No one wants to have to ask, “Do you notice anything different about me?” We want the compliments to roll in on their own!
It’s important to note that the rules are slightly different when using this purple shampoo than they are with most shampoos, so be sure to pay attention if you want the full effect. It’s nothing complicated — simply wet your hair and massage it in as you normally would with any shampoo, targeting both the strands and the scalp. Instead of rinsing here, however, you’re going to want to wait three to five minutes the way you would with a conditioner, letting it do its work. Then you can rinse and follow up with that conditioner. Try out this one! Done. You can start out by using this shampoo three times a week and adjust accordingly to see how much you need!
Regularly using this new purple shampoo is bound to leave you with the loveliest locks you’ve seen since the last time you sat in that salon chair. That’s especially important to Us right now, considering our next trip to see our stylist could still be a while away. While many of us are becoming more and more tempted to cut our own locks every day, we’re almost definitely going to end up with better results if we just care for them properly instead, leaving their length alone. Need some other products to supplement your new haircare routine? Keep reading!
One product we all love? Dry shampoo. But here’s the thing. We often buy regular shampoo based off the color of our hair, right? For example, if you’re using the Blonde Perfecting Purple Shampoo, then you’re dealing with light tones. So why shouldn’t your dry shampoo also be made for light tones? Moroccanoil Dry Shampoo Light Tones could be just the thing you’ve been looking for, with subtle violet undertones specifically for your hues. This product also contains ultra-fine rice starch that may absorb oil, buildup and odor to cleanse hair without any water involved!
One more product we’d say is a must-have for your blonde, lightened or grey hair is the Moroccanoil Treatment Light. Again, this treatment is specifically crafted for your light hair. Those with a finer texture may especially love this one. It’s a conditioning, styling and finishing formula all in one, made to maximize shine, detangle tough knots and even speed up drying time, which is huge for those of us who find ourselves sitting under the hair dryer for 20+ minutes at a time!
With the Blonde Perfecting Purple Shampoo leading the pack of your new Moroccanoil collection, runway-worthy hair is in your very near future. The brand’s argan oil-infused products are simply setting the standard for both home and salon haircare, and we can’t wait to see what products are in its (and our) future. Our hair is basically going to be a shrine to Moroccanoil, and honestly, we can’t imagine anything better than that!
Check out more of our picks and deals here!
This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.
The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!
For access to all our exclusive celebrity videos and interviews – Subscribe on YouTube!