Allow Us to brighten up your day with a bit of eye — and lip! — candy. The clean cosmetics experts at Bite Beauty are here with a new Instagram series called #HotGuysMakingLipstick, which features videos of (you guessed it!) hunks suiting up in lab coats to mix there own pout products. Wells Adams (former Bachelorette contestant and Sarah Hyland’s better half) and Steven Perkins (YouTube star and husband of beauty blogger extraordinaire Desi Perkins) took over formulation duties in the first two clips, and they are required watching.
“Bite Beauty believes you should pay super close attention to what goes into making your lipstick,” the brand said in a statement. “To help with that, Bite’s enlisted some of the hottest guys out there to show you how Bite only uses the cleanest, vegan, gluten-free ingredients to make their lip products.”
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We’ve only got eyes for … clean, vegan and gluten free ingredients. Since you should really pay attention to what goes into your lipstick, check out @WellsAdams making our newest clean lip color, Crystal Crème Shimmer Lip Crayon in Cherry On Top. 💋 We say “yes please” to clean mineral shimmer, superfood orange peel and grape skin, and “no thank you” to plastic glitter, petrolatum, and a whole list of ingredients we don’t need to make our lusciously creamy, shimmering lip crayons. ✨ Shop now at @sephora or bitebeauty.com! #CrystalClean #HotGuysMakingLipstick #WellsAdams
Both Adams and Perkins headed north of the border to the Bite labs in Toronto to whip up a batch of the new Crystal Crème Shimmer Lip Crayon, which is vegan, gluten free, Leaping Bunny certified and free of parabens, sulfates and phthalates.
Instead, the highly-pigmented sticks include superfoods like orange peel wax and grape skin extract and get their sparkle from mineral shimmer instead of plastic. On Instagram, Adams joked about the food-grade ingredients throughout the line. “No this is not a video of me cooking meth,” he quipped of the clip. “It’s called Bite cus you can totally eat their products, but much like meth, I don’t suggest you consume it.”
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Lab coat ✔️, gloves ✔️, hair net ✔️, creamy shimmer AND clean ingredients ✔️. The new Crystal Crème Shimmer Lip Crayon checks all the boxes. Since you should really pay attention to how your lipstick is made, we make it easy to watch @stevenperkins make our Crystal Crème Shimmer Lip Crayon in Grape Glaze. 🍇🌟 – We say “yes please” to clean mineral shimmer, superfood orange peel and grape skin, and “no thank you” to plastic glitter, petrolatum, and a whole list of ingredients we don’t need to make our lusciously creamy, shimmering lip crayons. ✨ Shop now at @sephora or bitebeauty.com! #CrystalClean #HotGuysMakingLipstick
Available in 10 shades ranging from gleaming neutral browns and dusty roses to glittery hot pinks and jewel-tone purples, Perkins shared on Instagram that his wife is already a fan of the lip color. “When your girl says she is into lipstick 🤣,” he said of his video. “No better way to prove your love than with a super sick slow-mo montage mixing up a fresh batch of a few new @bitebeauty 100% clean, vegan and gluten-free crystal crème shimmer lip crayons.”
And while you’re waiting for future #HotGuysMakingLipstick videos, you can head to one of Bite’s “Lip Labs” in NYC, L.A., San Francisco and Toronto to put your own mad-scientist skills to the test and blend a custom shade.
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