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Facebook Rejected This Image of Tess Holliday for Depicting a Body in an ‘Undesirable Manner’

Screen shot 2016 05 24 at 121059 pm bf16cb45 0a23 43cd 884b af67de68a2f5

Baby Bump’n ?????? #33weeks #babyhollidayontheway

A post shared by Plus Model?Wife?Mom?Feminist? (@tessholliday) on

Eff their beauty standards. After Chercez La Femme, an Australian feminist talk show, used a photo of Tess Holliday on their Facebook page for an event called Feminism and Fat, the social network rejected a request to use Holliday’s photo as an ad because of a violation.

“Your ad wasn’t approved because its image violates Facebook’s Ad Guidelines by promoting an idealized physical image,” a notification read, according to a screenshot the group posted on May 19. And after appealing the action, Jessamy Gleeson (who’s a producer for the show) received a similar explanation.

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“The image being used in the ad doesn’t comply with our Health and Fitness Policy,” a message read. “The image depicts a body or body parts in an undesirable manner. Ads may not depict a state of health or body weight as being perfect or extremely undesirable.” Images including close-ups of muffin-tops, people pinching their fat, people with too-tight clothes are prohibited, but “an image of a relevant activity, such as running or riding a bike” is A-OK.

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Chercez La Femme — which covers current affairs and pop culture from a feminist angle — naturally expressed their disgust and called for their fans to share the screenshot of Facebook’s insensitive message. 

It looks like it worked: The image of Holliday was approved, and Facebook acknowledged their insensitive misstep. “Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads,” a spokesperson for the site told “This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”

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