Stella McCartney Stages an Anti-Fur Protest at Her Paris Fashion Week Fall-Winter 2020 Show

Stella McCartney Protests Fur During Her Paris Fashion Week FW20 Runway
A model in a rabbit costume walks the runway at the Stella McCartney Fall-Winter 2020 show during Paris Fashion Week on March 2, 2020. Vianney Le Caer/Invision/AP/Shutterstock

Stella McCartney just used her Paris Fashion Week runway to make a statement on banning fur.

On Monday, March 2, the designer sent models down the runway wearing giant animal costumes to protest the use offur in the fashion industry.

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Alongside women strutting down the catwalk in the designer’s super chic fall-winter 2020 collection were a handful of people dressed as animals, wearing giant, caricature heads. The furry friends represented on the runway included a white and gray bunny, a fox, a few different types of cows, an alligator, a beaver and a fox.

Stella McCartney Protests Fur During Her Paris Fashion Week FW20 Runway
Vianney Le Caer/Invision/AP/Shutterstock (2)

Leading up to the show, the designer had been posting animated black-and-white cartoons to her Instagram feed as commentary on the industry’s use of animals.

In one image there’s a snake winning first place sitting on a podium with a talking bubble that says, “Ssskinning is not winning.” In another a fox is waving and winking, saying, “My coat looks better on me.”

If anyone can make a difference for the better, it’s McCartney. With an endless list of A-list fans such as Meghan Markle, Rihanna and Amal Clooney, there’s definitely an influential system of people supporting her.

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This isn’t the only cause she’s actively involved in. She’s also all about sustainable fashion. For the Golden Globes, she made a tuxedo for Joaquin Phoenix, which the actor then pledged to wear to every subsequent awards show—making a point about consumption and recycling.

“This man is a winner… wearing custom Stella because he chooses to make choices for the future of the planet and all of its creatures,” she wrote alongside a series of pictures of the actor at the Golden Globes. “He has also chosen to wear this same Tux for the entire award season to reduce waste. I am proud and honoured to join forces with you Joaquin, keep inspiring and keep shining your light x Stella.”

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