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Viola Davis Opens Up About Age and Beauty as She’s Announced as L’Oreal’s Newest Spokesperson

Viola Davis L'Oreal Spokesperson
Viola Davis. Courtesy of L'Oreal

Viola Davis has a brand new gig and it may not win her the Oscar, but it will make a positive impact all the same.

Today, September 10, L’Oréal Paris announced that the award-winning actress is joining Helen Mirren, Eva Longoria and Elle Fanning as the newest face of the brand.

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“As a young girl, I wasn’t always told that I was smart, beautiful or worthy,” she said in a press release from the brand. “I worked tremendously hard to get where I am today — overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”

The 54-year-old stunner will appear in ads for the brand’s Age Perfect line on TV, in print and online.

In a Q&A, The Help star revealed that she was quite humbled by the new partnership. “As someone who is, self-proclaimed, not a ‘classic’ beauty, my ultimate hope is that women out there are inspired by my image.”

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She continued that she hopes her age will help convey the idea that age and beauty are not mutually exclusive.

With age and experience comes confidence — and there is nothing more beautiful to radiate than that,” she explained. “When you reach a certain age, the playing field is leveled in terms of looks and what you’re left with is your self-worth and how you impact others. I want people to realize that this is the only thing that stands the test of time.”

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