How Your Favorite Fashion Brands Are Fighting COVID-19 — From Generous Donations to Gifting Apparel to Medical Professionals

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Cult Gaia

The celeb-loved label launched the initiative #CultGaiaLetsDance. The brand donated $25 to No Kid Hungry for every video posted with the hashtag and a @CultGaia tag on Instagram. Stars like Lisa Rinna and Rosie Huntington-Whiteley took part in the charitable challenge.

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URBN

Free People's parent company donated $34,860 to World Central Kitchen to help feed those most impacted by COVID-19.

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Ramy Brook

The NYC-based womenswear brand launched the Ramy Brook Healthcare Heroes Registry to gift healthcare workers exactly what they want from the brand's website. Twenty percent of proceeds will be donated to No Kid Hungry and Jumpstart. It's also gifting 1,000 pieces directly to healthcare professionals who sign up for the registry.

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Brahmin

The New England-based designer leather handbag brand will donate $10 to Rhode Island Food Bank for every Jayden Tote purchase made.

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Pharaoun

For the month of May, the brand is donating 100 percent of proceeds from the America Cocktail Ring to No Kid Hungry.

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UNIQLO

The company is donating 20,000 units of AIRism innerwear to Montefiore Health System and NYC Health + Hospitals in honor of National Hospital Week.

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Old Navy

The family-loved brand is donating over $30 million worth of clothing to families in need. It's also donating 50,000 non-medical masks to longtime partner Boys & Girls Clubs of America.

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Russell Athletic

As part of the brand's "Hope for Hospitals" initiative, it's sharing $700,000 worth of product donations with frontline workers across the nation.

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Dansko

In response to the COVID-19 crisis, the footwear brand has committed to providing up to $1 million dollars of footwear to the healthcare community.

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Bravado

The company unveiled official merchandise for the iHeart Living Room Concert for America. Net profits from the hoodie and T-shirt will benefit Feeding America and the First Responders Children Foundation. 

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Hush Puppies

On April 28, the brand gave away 5,000 pairs of its Power Walker sneakers to grandparents and elderly figures amid the COVID-19 quarantine. 

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Wear Your Dish

The food apparel brand is donating 100% of its profits from April and May sales to ROAR NY (Relief Opportunities for All Restaurants in NYC) for its NYC Restaurant Employee Relief Fund.

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Adornia

The Brooke Shields-approved jewelry brand donated 10,000 face masks to NY Presbyterian Hospital. They also gave away 100 necklaces to medical professionals across the country on the front lines. 

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Bearpaw

From April 24 through May 25, Bearpaw is encouraging fans of the brand to nominate someone they know working on the front lines to receive a complimentary pair of slippers. The brand will be donating 1,000 pairs of slippers nationwide. To nominate a medical professional, enter here.

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Puma

The sports brand donated more than 20,000 pairs of sneakers and over 5,000 pieces of apparel and accessories such as Brookdale University Hospital Medical Center, Credit Valley Hospital, Maimonides Medical Center, Massachusetts Nurses Association, Mount Sinai Hospital, Larkin Street Youth Services, Elisha Project and more. 

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La Ligne

For the duration of quarantine, the brand will be offering 15 percent off sitewide and will donate 15 percent of their total sales to a different charity each week.

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Zero Halliburton

From April 14 through April 24, the luggage brand is offering 70 percent off of their original ZH favorites and they will be donating 15 percent of their proceeds to Feed the Frontlines, International Medical Corps and Direct Relief.

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ThirdLove

The undergarments line will be donating 1,000 sets of bras and underwear to healthcare workers at the University of California San Francisco and multiple East Coast hospitals. Medical workers who are not with UCSF can participate by emailing donations@thirdlove.com.

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Lanston

The Los Angeles-based brand is donating 25 percent of online proceeds to Feeding America's COVID-19 Response Fund.

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Koral

The activewear line is donating one percent of net sales to No Kid Hungry.

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ba&sh

The Parisian brand launched a T-shirt from which 100 percent of the proceeds will be donated to Baby2Baby.

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Misha Nonoo

The womenswear brand is donating 10 percent of proceeds from online sales to the New York Food Bank. It's also offering $50 gift cards to healthcare workers as a "thank you." Additionally, everyone who posts a photo on Instagram tagging a Misha Nonoo fashion look with the "Stay Home" sticker gets a $25 gift card — plus $25 will go to the International Rescue Committee fighting coronavirus.

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Southern Tide

The South Carolina-based apparel brand has created a special collection featuring two T-shirts and a baseball cap honoring healthcare professionals. One-hundred percent of the profits will go to the South Carolina Hospital Association.

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Marie Laffont

The French shoe designer is donating 30 percent of proceeds to No Kid Hungry.

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Sant & Abel

The luxury sleepwear line has launched a “buy one, give one to a frontline hero” initiative, running through the end of May. When a shopper purchases a pair of PJs, they can select a complimentary pair to send to a healthcare worker of their own choosing.

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UGG

Ugg's parent company, Deckers, launched the Better Together initiative to give over $1 million to COVID-19 pandemic relief efforts, including both monetary and product donations. Its contributions include a generous donation to NYC Health + Hospitals, the largest public healthcare system in the country that cares for all, regardless of ability to pay or immigration status. 

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Vionic

The footwear brand donated Vionic Pro slip-on sneakers to medical workers on the front lines of the crisis. 

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Thursday Boots

In collaboration with Direct Relief, the company held its first-ever warehouse sale and donated $15 for every pair of shoes sold. The brand has raised over $100,000 to fight COVID-19.

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Hanna Andersson

The Portland-based brand is donating organic cotton pajama sets to healthcare workers and patients across the country. It's also donating them to Baby2Baby's COVID-19 Emergency Response Program.

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Scünci

The accessories brand is donating Button Hairbands designed specifically for healthcare professionals. The hairband is designed to be worn comfortably with a face mask and also helps protect the skin behind medical workers' ears that can become irritated from the elastic bands of a mask. Thousands of the accessories will be supplied to hospitals in New York, New Jersey and Connecticut.

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Caraa

Through April 15, the luxury sports bag brand is donating 5 percent of all sales to the World Health Organization's COVID-19 Response Fund.

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Veronica Beard

A portion of sales from every online transaction will go to Jessica Seinfeld's Good + Crisis Fund to provide critical goods for low-income families, plus micro-grants for those in need.

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Greats

For the whole month of April, $15 from every online order will be donated to City Harvest.

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Otherland

10 percent of all proceeds for the month of March were donated to the Food Bank for New York City.

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Pura Vida

During the month of April, Pura Vida Bracelets will donate $1 to Feeding America for every order placed on its website. The brand has a goal of raising and donating $100,000, which will provide 1 million meals to families in need. 

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Fabletics

In an Instagram announcement on April 2, the social media-famous athletic brand excitedly shared that Demi Lovato's collection is now live and a portion of the profits will go towards helping medical professionals. In the accompanying caption, the brand wrote, "$5 for every item sold will provide crucial gear to frontline workers, pledging up to $125,000 now through June 30 supporting the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the United Nations Foundation."

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Allbirds

The environmentally friendly footwear brand has distributed over $500,000 worth of sneakers to healthcare workers. To keep up the amazing work, it's launched a "buy-one-give-one" program so that when you purchase a pair of sneakers, Allbirds will split the cost of donating a pair of Wool Runners to medical professionals on the front lines.

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Under Armour

The sports apparel brand is donating $1 million to Feeding America and another $1 million to Good Sports to provide youth sports groups with equipment and apparel.

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Modern Citizen

To do its part in giving back during this time of crisis, the stylish apparel essentials brand is donating $20 from every order over $150 to Feeding America's COVID-19 fund.

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Hermoza

The luxury swimwear brand is celebrating "modern-day heroes" who are making a positive impact on their community and are currently accepting nominations. The Hermoza team is choosing three people to spotlight per week on Instagram and each hero gets to select a free item from the brand's website as a gift.

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Draper James

Starting Tuesday, April 2, Reese Witherspoon’s clothing line is giving free dresses to teachers across the country. Educators can enter their information through Sunday, April 5 and will receive information via email on how to get their complimentary dress.

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H&M

The H&M Foundation donated $500,000 to the COVID-19 Solidarity Response Fund.

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L'AGENCE

The California-based brand is gifting US medical professionals a pair of women’s denim free while supplies last. To participate, email givingback@lagence.com with your name, your job title and a photo of your professional credentials.

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Vivrelle

The family-owned company donated 10 percent of all their membership fees throughout March to NYC hospitals and charities.

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Michael Kors

The American label and designer is donating $2 million to New York-based organizations aiding COVID-19 relief efforts.

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Kendra Scott

50 percent of proceeds from the brand’s Everlyne Bracelets will be donated to Feeding America's COVID-19 Response Fund. 

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Skims

Kim Kardashian’s shapewear line is donating $1 million donations to families affected by coronavirus.

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Sperry

The boat shoe brand is donating 3,000 pairs of footwear to Two Ten Footwear Foundation, an organization that provides emergency financial assistance, resources, and counseling services to footwear employees affected by the COVID-19 crisis.

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Prada

The luxury Italian fashion house donated a generous amount of money to create six ICU's in three Milan hospitals: San Raffaele, Sacco and Vittore Buzzi.

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Nike

According to a statement made by the Nike Foundation, the American company is “committing more than $15 million to COVID-19 response efforts.”

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Crocs

The footwear brand is donating a free pair of Classic Clogs to healthcare workers when they sign up online.

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Mansur Gavriel

With every purchase of the brand’s Bucket Bag (of any size and color), 10 percent of sales will be donated to GlobalGiving’sCoronavirus Relief Fund.

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Stoney Clover Lane

The fun accessories brand is donating 10 percent of online sales to Baby2Baby to provide families in need with emergency supplies.

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Brooks Running

The beloved sneaker brand is launching a shoe donation program to provide 10,000 shoes to healthcare workers across the country. Beginning Thursday, April 2 at 12 pm EST, healthcare workers can visit the brand’s website and sign up to receive a free pair of shoes!

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Saks Fifth Avenue

The Saks Fifth Avenue Foundation is donating $600,000 to support three organizations during the COVID 19 crisis: the New York-Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind and Girls Inc.

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Gap

In a statement on the company’s website, GAP (parent company to Banana Republic, Old Navy, Athleta and more) announced that it’s “donating over $1 million to local, state, national and international non-profit organizations.”

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Everlane

All of the profits from the retailer’s 100% Human Collection will go to the WHO's COVID-19 Response Fund.

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MCM

The luxury leather goods brand donated 1,000,000 RMB (the currency of the People's Republic of China) to the Soong Ching Ling Foundation to help victims of the disease. They also sent medical necessities such as face masks.

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Aritizia

100 percent of profits will go to the Aritzia Community Relief Rund to support its employees and their families. So far, the brand has raised over $4 million.

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Ralph Lauren

The fashion retailer is donating $10 million to coronavirus relief efforts via the Ralph Lauren Corporate Foundation.