Froot Loops are getting a new mascot! Well, sort of. While Toucan Sam hasn’t exactly been ousted from his perch on the colorful cereal boxes, the vibrant bird does have some competition from a spokescharacter for a new iteration of the popular breakfast food – Mermaid Froot Loops.
As you may have guessed, the mascot for this just-released cereal is none other than a sea-dwelling lady, a.k.a. a mermaid. Unfortunately, the cereal hasn’t exactly made its way to the United States just yet. Currently, it’s only available for purchase at Costco and Aldi stores … in Australia. Furthermore, there are no plans (that we know of) to release the cereal stateside.
However, that hasn’t stopped breakfast food fans from campaigning. “I want mermaid Froot Loops!!” declared one eager Twitter user. Added another: “Now how cool is this! #Mermaid Froot Loops cereal!!! I need to get some!”
While the cereal itself is similar to the rainbow-hued Froot Loops we know and love, there are some key differences. For example, Delish reports that Mermaid Froot Loops are purple, yellow and green only. Believe it or not, they are also free of preservatives, artificial colors and flavors, giving them a much more muted look.
The same can’t be said for their American-made counterparts as of yet. Though Kellogg’s said in 2015 that it planned to stop using artificial colors and flavors in its cereals and snacks sometime before 2018, that healthier revamp hasn’t exactly hit the fruity food just yet.
This isn’t the first time the cereal company opted to offer a new take on one of its most popular creations. In 2017, the brand’s cupcake-flavored and unicorn-inspired Froot Loops became an instant hit after initially debuting in the U.K. The launch was so successful that the magical cereal eventually arrived in America, meaning there’s still hope for a Mermaid Froot Loops debut closer to home.
Still, even if Americans are never treated this Ariel-approved cereal, there’s hardly a shortage of new morning eats. Kellogg’s competitor General Mills recently announced that Marshmallow-Only Lucky Charms are returning to the market in a limited release after a two-year absence. That cereal features marshmallows (and nothing else) shaped like rainbows and unicorns.
