Hailey Bieber Is the Muse Behind Cydnie Jordan New York’s Chic Wardrobe Staples

Hailey Baldwin Cydnie Jordan
Hailey Baldwin. Courtesy of Hailey Baldwin/Instagram

Hailey Bieber (née Baldwin) nails it every time when it comes to her wardrobe choices. Whether the model, 23, is walking down the runway, posing for a photo shoot, stepping out for a green juice, or simply taking a selfie on Instagram — her sense of style is constantly making heads turn and cameras flash.

So, it’s no surprise why designer Cydnie Jordan looks to the street style star when creating pieces for her line, Cydnie Jordan New York, which Bieber has been spotted in repeatedly including their black strapless mesh bustier, white sweatsuit and vintage jeans.

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“A few things that always inspire me to design are discovering areas where my own closet is lacking, my friend’s different personal styles, and my muse, Hailey Bieber, and her style,” Jordan tells Stylish exclusively.

Hailey Baldwin Cydnie Jordan
Courtesy of Hailey Baldwin/Instagram

When it comes to her own closet, the designer asks herself these key questions as part of her creative process: “’I have plenty of black tops in my closet, but what is the top that is missing and that I’m unable to find anywhere else? What does that silhouette look like? How can I give a classic style, like an everyday blazer or wrap dress, the CJNY look?’”

In turn, Jordan creates refined basics with chic touches that can be worn over and over again with various styling options and occasions in mind. 

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“CJNY creates unique yet classic wardrobe staples, rather than pieces you wear a couple times and then forget about or get rid of because they’re not trending anymore,” she says. 

“My pieces have to match the lifestyle of New Yorkers, which is constantly on the go, one place to the next. … They are transitional and can go from Uptown to Downtown as quickly as you can.”

Hailey Baldwin Cydnie Jordan
Hailey Baldwin out and about in Los Angeles on December 10, 2019. Broadimage/Shutterstock

Beyond the wearable aspect, the brand also offers its collections in limited quantities, which gives each item a one-of-a-kind feel. 

“All of our pieces are designed, developed, and manufactured in NYC. … We are not a fast fashion brand and we do not mass produce, so the customer is really getting a quality-controlled piece that is shipped to them by me personally,” the designer explains. 

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And whether you’re drawn to an oversized blazer or skin tight patent mini dress, Jordan advises putting your own spin on every look.

“I strive to make clothing that empowers those who wear it. … The Cydnie Jordan New York girl is unapologetically confident in who she is and expresses that in how she puts herself together every day. … She makes everything her own.”

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