Sure, nameplate jewelry usually suggests the wearer is sporting his or her own name, but it turns out there is a trend among some of our favorite stylish stars toward wearing designs with a less obvious message. Lana Bramlette, the founder of Lana Jewelry, has been making nameplate necklaces for stars like Jennifer Lopez, Madonna, Gigi Hadid and more for years, and she’s telling Us the hidden meaning behind some of her most famous designs.
“Wearing a nameplate necklace is the ultimate power statement for the modern woman. I think it’s the most personal accessory you can own” Bramlette tells Us. “I’m seeing this fun, non-traditional trend in nameplates where my clients ask for unconventional phrases.”
Bramlette has created custom pieces with pet names, lucky numbers and Instagram handles to name a few, and she recently started designing Arabic letter nameplates after a request came in from a celebrity stylist.
When it comes to her A-list fan base, J.Lo recently showed off a few of her favorite Lana Jewelry finds while filming World of Dance. The “Jenny From the Block” singer piled on an array of gold chains — including her “Jennifer” and “13” Lana nameplates. Bramlette tells Us the diamond-encrusted “13” is in honor of Lopez’s boyfriend Alex Rodriguez, who wore number during his pro baseball career.
And there’s more sweet significance where that came from! Over the summer, Hadid confirmed her on again, off again relationship with Zayn Malik was indeed back “on” when she stepped out in a sparkly Lana Jewelry necklace baring his name.
Bride-to-be Priyanka Chopra recently commissioned a nameplate that reads “Diana” in honor of her precious pup, and perhaps the most sentimental example of Bramlette’s untraditional designs is the “Mambo” piece Madonna is regularly spotted wearing. The brand says the word is a nickname given to Madge by her children.
While the idea of a nameplate may call to mind bubbly cursive writing a la Carrie Bradshaw’s beloved gold design in Sex and the City, the Chicago-based jeweler has differentiated herself with a more graphic style that incorporates block letters. She found the traditional script fonts to be “too dainty and sweet” for her taste. Oh, and the block lettering leaves “more room for diamonds.”
Lana Jewelry’s diamond-encrusted nameplates start at $520 for a single letter and can accommodate up to eight characters. They are available in white, yellow and rose gold and have small, medium and large sizing options to allow for a truly custom piece.
Ultimately, Bramlette loves the idea of layering multiple necklaces with multiple meanings (think: J.Lo’s World of Dance bling) for a personalized look.
“‘More is more’ it’s basically Lana-layering law 101. My chains are super lightweight but maximized in glossy shine, so they just look better and better stacked together,” she says. “Start with a choker like the Nude Chain Choker, add in a classic lariat like the Blake Necklace, finish it off with a long layered chain like the Kite Chain. And, of course, throw on your Lana nameplate to seal the deal.”
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