Sarah Jessica Parker’s SJP Boutique Grand Opening May Look a Little Different Thanks to COVID-19 — But It’s Still Fabulous!

Inside Sarah Jessica Parker's SJP Boutique Grand Opening
Sarah Jessica Parker wears a protective face covering at the opening of her SJP by Sarah Jessica Parker Collection flagship store in New York City on July 7, 2020. Jose Perez/

Sarah Jessica Parker is celebrating the opening of her first SJP boutique. But due to the COVID-19 pandemic, it’s looking a little different than one would have imagined. Still, it’s pretty fabulous!

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On Tuesday, July 7, the Sex and the City star welcomed people into her SJP by Sarah Jessica Parker Collection flagship store in midtown Manhattan. She even waited on customers herself, showing off everything the store had to offer.

“The paper and tape are coming down and our doors officially open at 11am,” she wrote in an Instagram post on Monday celebrating the highly anticipated grand opening. In the accompanying picture, the showroom floor looks absolutely gorgeous with kinds of bright, beautiful pumps lined up and on display.

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“While we wish we could fill every inch of our sparkling new @sjpcollection boutique with each and every one of you,” she continued in the caption. “We’ll be taking every necessary safety precaution to keep our customers safe.”

Inside Sarah Jessica Parker's SJP Boutique Grand Opening
Jose Perez/

She isn’t kidding! Part of these precautions include a provided supply of hand sanitizer, mandatory protective face masks for all shoppers and a limited number of customers in the store at a time. In fact, they’re only allowing three people in at once to help encourage everyone to stay 6-feet-apart from one another at all times.

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If you still are feeling uncomfortable going inside, they totally get it! You can still support the place using the curbside pickup option. All you have to do is call the location and someone will assist you with shoe availability, fit and sizing.

In another Instagram post on Wednesday, July 8, she shared a picture of herself standing on a box, taking some inventory looking seriously cool in a pair of heels, cropped jeans, a blouse and, of course, a protective face mask. “31 West 54th Street. Doors are open. Masks are on. Shoes are stocked,” she wrote in the caption. “Ready to be of service.”

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