Emily Hampshire Snuck ‘Schitt’s Creek’ Nod Into Super Bowl 2020 Tide Commercial

Sneaky Stevie! Emily Hampshire snuck in a sweet nod to her beloved series Schitt’s Creek in her new — and very first — Super Bowl commercial.

The Canadian actress, 38, stars in the Tide ad alongside Charlie Day. While the pair air their dirty laundry, Hampshire is wearing a plaid shirt — a staple in her character Stevie’s closet collection back at Rosebud Motel.

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Charlie Day and Emily Hampshire

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“They don’t even know this, but while airing my dirty laundry with Tide I slipped in one of Stevie’s plaid shirts. I didn’t even think that was going to be on the Super Bowl,” Hampshire exclusively tells Us Weekly. “Stevie’s first plaid. What I love about that is it does feel very authentically me — and Stevie too. It feels right.”

Hampshire has played Stevie since the comedy’s debut in 2015. The show’s final season 6 episodes are currently airing on Pop TV.

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Emily Hampshire on Schitt’s Creek Giphy/Pop

In the ad, Hampshire and the It’s Always Sunny in Philadelphia actor, 43, relive embarrassing stories while sifting through their laundry.

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“I feel like this is something I can actually be genuinely a part of because they are accepting that I am maybe sometimes messy, dirty — but mostly lazy,” Hampshire jokes to Us about filming the commercial. “I feel like it’s actually very on brand for me. So I can feel genuine about it.”

Working with Day was also a perk. “I’ve been his fan forever,” she adds.

Hampshire has yet to finalize where she’s watching the San Francisco 49ers and Kansas City Chiefs game, but the Schitt’s Creek cast — including Dan Levy and Annie Murphy — might be at the top of her attendee list.

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“I was going to ask them,” she tells Us. “I mainly want to go to the place that has the best snacks. I do it for the snacks and for the Super Bowl commercials.”

Watch the teaser above!

Super Bowl LIV airs live on Fox Sunday, February 2, at 6:30 p.m. ET.

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