A Guide to Scooter Braun’s Most Famous Clients — and Where He Stands With Them Today

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A Guide to Scooter Braun’s Most Famous Clients — and Where He Stands With Them Today

Scooter Braun is the manager and music executive to the stars — or at least he once was. Braun made a name for himself in 2007 when he signed Justin Bieber to his company Raymond Braun Media (RBMG) shortly after discovering the musician on YouTube. Braun continued to expand his empire under his SB Products banner — and label Schoolboy Records — by signing Ariana Grande, Demi Lovato and more stars. In August 2023, Braun made headlines when reports surfaced that Bieber, Grande and Lovato were all allegedly jumping ship and searching for new representation. That same month, an insider with knowledge of the situation claimed to Us Weekly that Braun was only making waves due to his latest business venture as the CEO of Hybe America. [ami-related id="3370438" url="https://www.usmagazine.com/celebrity-news/news/scooter-brauns-ups-and-downs-over-the-years/" title="Scooter Braun’s Ups and Downs Over the Years" target="" thumb="true" imgsrc="/wp-content/uploads/2023/08/Scooter-Braun-s-Ups-and-Downs-Over-the-Years-Featured-e1692722840712.jpg?quality=86&strip=all" imgid="3370466" format="standard" flag="" channel="1"] “All of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,” the source said. “People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.” Other sources, however, insisted otherwise. Braun poked fun at the situation tweeting at the time, “Breaking news … I’m no longer managing myself.” Scroll down to see where Braun stands with his biggest clients past and present:

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Justin Bieber

Bieber was discovered by Braun in 2007. When the musician signed with Island Records in 2008, Bieber also signed to Raymond Braun Media (RBMG) with Braun as his manager. Bieber released six studio albums from 2010 to 2021 with Braun as his representation.

In August 2023, rumors surfaced that Bieber was looking for new management after decades under Braun’s SB Productions. Reps for both parties told Us at the time, “This is not true.” However, days later, a source exclusively told Us that “Justin has officially let Scooter go as his manager,” adding that the singer’s wife, Hailey Bieber, “led the charge that led Justin to leave him for another manager.”

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Demi Lovato

Lovato signed with Braun’s company SB Projects in May 2019. At the time, Braun called the singer “a special person and a special talent” via an Instagram post welcoming Lovato “to the family.” After joining the team, Lovato released 2021’s Dancing with the Devil … the Art of Starting Over and 2022’s Holy Fvck. Lovato’s REVAMPED record is set to drop in September 2023.

Multiple reports claimed in August 2023 that Lovato was leaving SB Projects. Lovato’s decision to walk away from the label was allegedly a “mutual and amicable” situation, according to Variety.

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Ariana Grande

Grande joined SB Projects in 2013 and promptly released her debut album, Yours Truly. She has since dropped five more records, including 2020’s Positions. Grande briefly walked away from Braun’s label in 2019 after he allegedly interfered with her personal life.

“He definitely gets involved in his clients’ business and personal relationships,” a source exclusively told Us in July 2019 of Braun. “At one point, Ariana fired him because she had had it.”

A second insider explained that Grande decided to part ways with the talent manager “over a misunderstanding,” but they resumed their professional relationship six months later.

A source told Us in August 2023 that Grande dropped Braun as her manager after 10 years of working together. “They are friendly but she’s outgrown him and is excited to go in a different direction,” another insider close to the singer told Us. “Yes, there are negotiations happening because of contracts. But this is her choice. It’s time for something new.”

A separate insider told Us that same month that “Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like” at Hybe. However, a source close to Grande denied those claims in August 2023, telling Us, “Ariana is leaving both Scooter and Hybe. Scooter’s team is spinning the story.”

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Idina Menzel

Menzel announced in May 2019 that she signed with Braun. Her second holiday album, Christmas: A Season of Love, was released in October 2019 under Braun’s Schoolboy label. Menzel dropped her seventh studio album, Drama Queen, in August 2023. That same month, The Hollywood Reporter claimed that Menzel had left Braun’s management team in January 2023.

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J Balvin

Balvin (real name José Álvaro Osorio Balvín) signed with Braun in June 2019. That same month, Balvin released Oasis, a collaboration album with Bad Bunny. He proceeded to drop Colores in 2020 and Jose in 2021. Balvin cut ties with Braun in May 2023, according to The Hollywood Reporter.

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Carly Rae Jepsen

Braun signed Jepsen after her 2012 hit “Call Me Maybe” made her a household name and 2012’s Kiss album was released under Braun’s Schoolboy Records. Jepsen has since dropped five more albums, including 2023’s The Loveliest Time as part of Braun’s team.

The Associated Press confirmed in August 2023 that Jepsen had parted ways with SB Projects and that she had not worked with Braun for a while.

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Tori Kelly

Kelly joined Braun’s roster in 2013 and released her debut album, Unbreakable Smile, two years later. The American Idol alum then dropped 2018’s Hiding Place, 2019’s Inspired by True Events and 2020’s A Tori Kelly Christmas. Braun showed Kelly support via Twitter in March 2023 ahead of her tori EP release in July of that year. “The Tori Kelly album I have always wished for is coming,” he teased at the time.

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David Guetta

The DJ and music producer has been part of Braun’s team February 2017. Guetta released 7 the following year and is still listed as part of Braun’s lineup.

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Ava Max

Max left Full Stop Management for SB Productions ahead of the January 2023 release of her Diamonds & Dancelfoors album. The musician is represented by Allison Kaye under Braun’s company umbrella.

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The Kid Laroi

Laroi (real name Charlton Kenneth Jeffrey Howard) initially signed with Braun’s SB Productions in June 2021. He left three months later after Braun was reportedly not involved enough in Laroi’s career development. Laroi resigned with Braun’s team in May 2022. His 2023 album, The First Time, was released under the Columbia label.

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Black Eyed Peas

The band joined Braun’s roster in July 2015 but the manager is not responsible for the musician’s solo careers. The Black Eyed Peas have released three albums, 2018’s Masters of the Sun Vol. 1, 2020’s Translation and 2022’s Elevation, since signing with Braun.

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Hilary Duff

Duff signed a management deal with Braun in August 2016, which is when her name first appeared on the SB Productions official website roster. "Scooter is an all-around manager. He manages lots of people who don't do music too ...I will get in the studio,” Duff said during an October 2016 appearance on SiriusXM’s “Just Jenny” podcast. “He thinks outside the box and he likes a good challenge, and I’m a little bit of a challenge ... It's for multiple things, not just for music.” Duff hasn’t released new music since 2015.

The Associated Press reported in August 2023 that Duff was one of many artists who parted ways with Braun, though the outlet did not specify when.

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Dan + Shay

The country duo have been managed by Braun since 2019, which is when they collaborated with Bieber on “10,000 Hours.” Dan Smyers and Shay Mooney have since released 2021’s Good Things and are set to drop their Bigger Houses album in September 2023.

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Ashley Graham

Supermodel Graham signed with Braun in 2018 to work on her lifestyle brand. She is currently listed as part of the manager’s roster.