Sex and the City 2 Debuts at Disappointing No. 3

Entertainment Jun. 1, 2010 AT 8:58AM
Sex and the City 2 Debuts at Disappointing No. 3 Credit: Craig Blankenhorn/Warner Bros.

Moviegoers wanted Shrek, not sex, this past Memorial Day weekend.

Despite heavy buzz, Sex and the City 2 debuted at a disappointing No. 3 with $37.1 million, getting beat by Shrek Forever After ($55.7 million) and Prince of Persia ($37.8 million).

Dogged by terrible reviews Sex and the City 2 grossed less in five days than the original flick did in three days.

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Says Moviefone's Gary Susman: "It's possible that the film was hurt by poor reviews, its R-rating, and its 2 1/2-hour running time (allowing for fewer screenings per day) or its inability to attract male moviegoers (polling found the Sex 2 audience to be 90 percent female), but none of these proved obstacles for the first movie. Maybe it's just that real-life women the ages of Carrie or Samantha were busy taking their kids to see Shrek."

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Nevertheless, Warner Bros execs anticipate the film could fare better during the week.

"We will do better midweek," domestic distribution head Dan Fellman told BBC News. "It's just that this was a little more difficult weekend."

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