Simon Cowell Bans Idol-Sponsor Coca Cola from X Factor

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Coke isn't it!

Simon Cowell, 51, didn't just quit American Idol. Sources tell the acid-tongued Brit also dumped one of the show's biggest advertisers, Coca Cola.


With Pepsi signing on as the official sponsor of Cowell's upcoming talent contest, The X Factor, he has gone to extreme lengths to show his new allegiance. "Simon has had his staff and housekeeps clear out all the Coca Cola products in his homes and offices to make way for Pepsi," says a source close to the star.

Cowell's much talked about American version of the hit British singing competition debuts next fall.