Simon Cowell Bans Idol-Sponsor Coca Cola from X Factor

Entertainment Mar. 2, 2011 AT 3:34PM
Simon Cowell Bans Idol-Sponsor Coca Cola from X Factor Credit: Frazer Harrison/Getty Images

Coke isn't it!

Simon Cowell, 51, didn't just quit American Idol. Sources tell the acid-tongued Brit also dumped one of the show's biggest advertisers, Coca Cola.

 PHOTO: See Simon Cowell and others before they were American Idol judges

With Pepsi signing on as the official sponsor of Cowell's upcoming talent contest, The X Factor, he has gone to extreme lengths to show his new allegiance. "Simon has had his staff and housekeeps clear out all the Coca Cola products in his homes and offices to make way for Pepsi," says a source close to the star.

PHOTO: Amazing American Idol makeovers

Cowell's much talked about American version of the hit British singing competition debuts next fall.

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