Luis Ruelas was born on April 23, 1974, in Allendale, New Jersey, and shared a home with his parents and three siblings — sisters Jennifer and Veronica and brother David. He later attended Tappan Zee High School before becoming an entrepreneur.
From January 2000 to August 2012, Ruelas worked as CEO of Interactive Marketing Solutions before cofounding Digital Media Solutions, a Florida-based digital marketing company, that same year. He now serves as the executive vice president of business development.
Ruelas was married to his first wife, Marisa DiMartino, from 2001 to 2011, and the pair share two sons together: Louis Jr. and Nicholas. He then moved on with Vanessa Reiser, but the two called off their engagement in 2020. He began dating Real Housewives of New Jersey star Teresa Giudice in November 2020 and the couple tied the knot in August 2022.