Credit: Jamie McCarthy/

What a waste of Christmas cookie ingredients.

On Saturday, Kim Kardashian's BFF and reality star Jonathan Cheban was a victim of an unusual assault near the Dash boutique in NYC.

The Spin Crowd and Kourtney and Kim Take New York star was attacked with a "flour bomb" -- an unknown assailant threw flour in his face after exclaiming "This is for Kris Humphries!"

TMZ reports that the culprit was never found.

Cheban and Kardashian's ex Kris Humphries, 26, didn't always see eye-to-eye during their brief marriage.

"I think it's pathetic that someone would go to this length to show their support for someone," Cheban tells Us Weekly. "With fans like that, who needs enemies?"

Humphries was quick to distance himself from the flour-terrorist. His rep told TMZ he "would never condone hateful and unacceptable behavior like that to anyone, in any situation."