Comedian Sacha Baron Cohen gained access to a show at Milan Fashion Week and in the character of his alter ego Bruno, walked the runway, UK's Telegraph reports. Cohen (who has previously played Ali G and Borat) and his team of impostors - one of whom was dressed in a suit made of velco - used fake IDs to storm the show of Italian label Iceberg on Thursday. "Security! Security!" staffers screamed as Cohen walked the runway in a wild outfit. A subsequent attempt to enter another show failed due to heightened security precautions. Cohen, 36, is at Fashion Week shooting a "mockumentary" about Bruno titled Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male.