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No one ever said marriage was easy.

After tying the knot in early November, Girls Gone Wild founder Joe Francis has separated from wife Christina McLarty, has learned.

"Things completely changed in the relationship and it just became painful," a source close to the couple tells Us. "They are not sure if they are going to divorce yet. They're just taking some time apart."

Though Francis' rep denied that McLarty moved out of their shared Bel Air pad, an insider tells Us that the two are indeed living apart as they evaluate their relationship.

"The rumors are true despite the rep's denial, but that's because he's hoping to reconcile with her," the source says. "It's just a spat. They've turned to friends for counsel."