Jennifer Lopez Shuts Down Clothing Line

Celebrity Style Jun. 25, 2009 AT 10:40AM
Jennifer Lopez Jennifer Lopez attends the special event promoting Japanese bag maker Samantha Thavasa's new bag collection on March 29, 2009 in Tokyo, Japan. Credit: Jun Sato/WireImage.com

Jennifer Lopez's clothing career hasn't been so sweet.

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The actress-turned-designer is shutting down her Sweetface line, according to Women's Wear Daily. After she launched the contemporary sportswear brand in 2003, the line will halt production with the spring 2009 collection, which is currently in stores. Still, Lopez -- who still has her flagship line, JLO by Jennifer Lopez -- plans to resurrect the brand at some point in the future.

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"In light of new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view," the company said in a statement. Lopez isn't the only star who has had to pull the plug on her fashion line. Mandy Moore and Lauren Conrad also recently announced they were putting their collections on hiatus.

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