Alexander McQueen's eponymous line will live on, despite the designer's shocking death last week.
In a statement to UsMagazine.com, Francois Henri Pinault -- the chief executive of the parent company of Gucci Group and Salma Hayek's husband -- said the "trademark" will continue.
"His art went beyond the fashion world," he said before paying his respects to the late British designer. "Fashion has lost one of its extraordinary people. He was one of the falling stars that comes across our generation. He is a person we will miss enormously. A pure genius who was both imaginative and original."
Gucci Group president Robert Polet added, "We truly believe in the future of the brand."
A rep for McQueen -- who was found dead by hanging at the age of 40 in his home in London on Feb. 11 -- said "it was Lee's wish that the brand go on."
"It's great news," the rep said. "We're really happy considering the circumstances."