Jennifer Lopez Named New Face of Tous Jewelry

Diamonds are indeed Jennifer Lopez's best friend.

The 41-year-old American Idol host has just been named as the new face of the TOUS Spring 2011 ad campaign.

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"We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," declares Rosa Tous. "Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business," explains Salvador Tous, Honorific President of TOUS.

PHOTOS: Her life with her adorable twins

Lopez, who was also recently named the first-ever global brand ambassador for Venus razors, had this to say of her new gig with the high-end jewelry brand:

"This is my favorite bear. You know, all girls love diamonds."

The superstar will be shot by Ellen Von Unwerth in a fun, feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador Tous.