Credit: Jason LaVeris/FilmMagic

Yes, you read that right.

Kim, Khloe and Kourtney Kardashian announced on Wednesday that they will debut a fashion line in late summer. That announcement on its own isn't as surprising as the location of the sisters' latest venture: Sears.

The Kardashian Kollection will launch exclusively at 400 Sears stores, according to WWD. The juniors line of apparel, lingerie, jewelry, accessories and shoes will hit stores in August.

"Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices," Khloe, 26, said.

According to Kourtney, 31, the sisters have already done a bit of market research. "We love Sears. There is a Sears right near our house," she raved. "It's such a great store that is part of America's retail history."

The Keeping Up With the Kardashians stars' most recent retail venture, Kardashians by Bebe, will conclude with its Resort 2011 collection.