Rihanna Wears Blonde Wig in New Armani Jeans Ad

Credit: Armani

No stranger to making bold moves with her hair, Rihanna rocks a platinum blonde wig in her hew campaign for Giorgio Armani jeans -- not that the hot-bodied star needed help catching eyes!

In the photo, the 23-year-old Barbados beauty stands in front of a classic car while daring onlookers to come closer with a very "S&M"-type glare. Clad in skin-tight black pants and a midriff-baring sweater, the songstress appears to be pulling off her top.

The Grammy-winning artist follows a laundry list of celebs including David and Victoria Beckham and Megan Fox who've all posed in the Italian label's sexy black-and-white campaigns.

Tennis ace Rafael Nadal's showed off his chiseled physique in Giorgio Armani's underwear campaign, which was released last month.